Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategies and create engaging content for a global hospitality brand.
- Company: Frasers Hospitality, a leader in serviced apartments and hotel residences.
- Benefits: Competitive pay, generous benefits, training, and discounts for staff and family.
- Why this job: Join a dynamic team and make an impact in the exciting world of digital marketing.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for hospitality.
- Other info: Hybrid working model with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: London – Hybrid working (3 days in office, 2 days from home)
Salary: Competitive, with Generous Company Benefits, Training & Development.
Job Overview
Frasers Hospitality, a global leader in serviced apartments and hotel residences, is seeking an experienced Digital Marketing & eCommerce Manager to lead online marketing efforts across the EMEA region.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals to increase brand awareness, guest engagement and revenue.
- Ensure consistent brand positioning and messaging across all online marketing communications.
- Oversee the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media and social media platforms.
- Lead creation of compelling, on‑brand content and manage marketing campaigns from concept to execution.
- Collaborate with sales and revenue teams to drive occupancy, meeting and events bookings and other business areas.
- Lead, mentor and develop direct reports.
- Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
- Utilize analytics tools to monitor campaign effectiveness and make data‑driven decisions.
- Manage the digital marketing budget, ensuring effective allocation of resources and tracking ROI.
- Stay abreast of industry trends, emerging digital platforms and competitor activities to keep the strategy innovative and competitive.
Qualifications
- Proven experience in a hospitality environment, digital marketing role in a multi‑site national company.
- Experience in luxury serviced apartments or hotel industry a plus.
- Degree or Diploma in Digital Marketing is desirable.
- Experience in Europe & Middle East an advantage.
- Strong analytical skills with ability to interpret data and make data‑driven decisions.
- Excellent communication – written and verbal; attention to detail.
- Ability to lead and inspire a team; coaching and development focus.
- Ability to travel to properties as required.
- Intermediate‑Advanced Excel, PowerPoint and Word.
- Strong stakeholder relationship skills.
Benefits
- Competitive pay and bonus plan.
- Generous company benefits and healthcare plans.
- Discounted staff & family rates at Frasers Hospitality.
- Fully funded apprenticeship programmes and training.
- High street and travel discounts.
- Cycle to work scheme.
- Employee assistance programme.
- Extra day off for birthday.
- Life assurance.
EEO Statement
Frasers Hospitality, Malmaison & Hotel Du Vin are equal opportunity employers and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age.
Digital Marketing & eCommerce Manager employer: Malmaison
Contact Detail:
Malmaison Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & eCommerce Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing and hospitality sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies that highlight your successes in SEO, SEM, and content creation. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and recent campaigns. This will help you tailor your responses and demonstrate your knowledge of the industry during the interview.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job in digital marketing!
We think you need these skills to ace Digital Marketing & eCommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & eCommerce Manager role. Highlight your experience in hospitality and digital marketing, focusing on relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific projects or campaigns you've led that demonstrate your skills in digital marketing and team leadership.
Showcase Your Analytical Skills: Since data-driven decisions are key in this role, be sure to include examples of how you've used analytics tools to monitor campaign effectiveness and improve strategies in your previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there!
How to prepare for a job interview at Malmaison
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in the hospitality sector. Be ready to discuss specific strategies you've implemented in previous roles, particularly around SEO, SEM, and social media. This will show your potential employer that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've monitored campaign effectiveness and adjusted strategies based on analytics. This will demonstrate your ability to make data-driven decisions, which is crucial for the position.
✨Prepare for Team Leadership Questions
As a Digital Marketing & eCommerce Manager, you'll need to lead and inspire a team. Think of examples where you've successfully mentored or developed team members. Be ready to discuss your leadership style and how you foster collaboration within teams, as this will be key to your success in the role.
✨Align with Company Values
Research Frasers Hospitality and understand their brand values and mission. Be prepared to explain how your personal values align with theirs and how you can contribute to their goals. This shows that you're not just looking for any job, but are genuinely interested in being part of their team.
