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- Tasks: Lead digital marketing strategies and manage a creative team to boost brand awareness.
- Company: Frasers Hospitality, a global leader in serviced apartments with a friendly culture.
- Benefits: Competitive salary, generous benefits, hybrid working, and ongoing training.
- Why this job: Join a dynamic team and make a real impact in the hospitality industry.
- Qualifications: Experience in digital marketing within hospitality and strong leadership skills.
- Other info: Exciting opportunities for career growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values: collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.
We are recruiting for an exciting NEW role and are seeking a creative and innovative Digital Marketing Manager to lead the online marketing efforts including SEO, PPC, and social media, whilst leading a team of marketing professionals to deliver innovative campaigns and maintain a consistent brand identity across all touchpoints in the region. This position plays a pivotal role in driving brand awareness, guest engagement, and revenue growth through strategic marketing initiatives.
What you’ll be doing as Digital Marketing & eCommerce Manager:
- Develop and execute a comprehensive marketing strategy aligned with business goals, focusing on increasing brand awareness, guest engagement, and revenue generation across multiple channels.
- Ensure consistent brand positioning and messaging across all online marketing communications.
- Oversee the development and execution of the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media, and social media platforms.
- Lead the creation of compelling and on-brand content for various channels, and manage marketing campaigns from concept to execution.
- Partner with sales and revenue teams to develop marketing initiatives that drive occupancy, meeting and events bookings, and other business areas.
- Lead, mentor, and develop direct reports.
- Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
- Utilize analytics tools and performance metrics to monitor campaign effectiveness and make data-driven decisions.
- Manage the overall digital marketing budget, ensuring effective allocation of resources and tracking return on investment.
- Stay abreast of industry trends, emerging digital platforms, and competitor activities to ensure the digital marketing strategy remains innovative and competitive.
What we’re looking for:
- Proven experience working in a hospitality environment in a Digital Marketing role in a multi-site national company.
- Experience of the luxury serviced apartment or hotel industry would be beneficial.
- Degree or Diploma in Digital Marketing is desirable.
- Experience within Europe and Middle East an advantage.
- Able to work in a fast-paced team and working environment, being able to assess and prioritise tasks.
- Ability to lead and inspire, with a focus on coaching and developing your team.
- Ability to travel (rail / car) to properties within the portfolio as required.
- Ability to analyse, review information and provide reports.
- Proven track record of developing and implementing successful digital strategies and optimising distribution channels.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Communication – written and verbal, with excellent attention to detail.
- Presence and ability to build relationships with all key stakeholders.
- Intermediate-Advanced level of experience in Excel, PowerPoint, and Word.
Digital Marketing & eCommerce Manager in City of London employer: Malmaison Belfast
Contact Detail:
Malmaison Belfast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & eCommerce Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, PPC, and social media, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Frasers Hospitality's values and think about how your experience aligns with their goals. This will help you answer questions confidently and show that you're a great fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Frasers Hospitality. Don’t miss out on this exciting opportunity!
We think you need these skills to ace Digital Marketing & eCommerce Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing & eCommerce Manager role. Highlight your experience in hospitality and digital marketing, focusing on relevant achievements that align with our goals at Frasers Hospitality.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your skills can help drive brand awareness and guest engagement. Keep it engaging and personal!
Showcase Your Creativity: As a Digital Marketing Manager, creativity is key! Include examples of innovative campaigns you've led or contributed to. This will help us see how you can bring fresh ideas to our team and maintain a consistent brand identity.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Malmaison Belfast
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the hospitality sector. Be ready to discuss your experience with SEO, PPC, and social media strategies, as well as how you've successfully implemented them in past roles.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've mentored or developed team members in previous positions. Highlight your ability to inspire and motivate others, as well as any successful campaigns you've led.
✨Understand Frasers Hospitality's Brand
Familiarise yourself with Frasers Hospitality’s core values and brand identity. Think about how you can align your marketing strategies with their vision of delivering gold standard hospitality and how you can contribute to maintaining a consistent brand message across all channels.
✨Be Data-Driven
Prepare to discuss how you've used analytics tools to monitor campaign effectiveness and make data-driven decisions. Bring examples of how your analytical skills have led to successful outcomes in previous digital marketing initiatives.
