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- Tasks: Lead marketing strategies and initiatives across the UK and Europe.
- Company: Join a dynamic team focused on driving growth in travel and tourism.
- Benefits: Enjoy flexible working options and a collaborative work culture.
- Why this job: Be part of impactful campaigns that enhance market leadership and drive business success.
- Qualifications: 7+ years in marketing, preferably in travel or aviation; degree in Marketing or Business preferred.
- Other info: Opportunity to work with creative teams and develop innovative marketing solutions.
The predicted salary is between 43200 - 72000 £ per year.
Position Title
Manager, Marketing – UK & Europe
Report To
Senior Manager, Western Region International Marketing
Position Summary
Accountable for leading the development and execution of marketing strategies and initiatives in the United Kingdom and Europe. Responsible for driving business growth, increasing revenue, and enhancing market leadership as part of the marketing team.
Key Responsibilities
- Own end-to-end marketing initiatives and lead cross-functional collaboration to ensure success.
- Develop, plan, and execute integrated marketing communication strategies aligned with business objectives, KPIs, and targets.
- Create and implement annual marketing plans, go-to-market strategies, in collaboration with internal and external teams.
- Drive strategic business partnerships, ensuring their continuity and measuring their impact.
- Coordinate with internal teams and external agencies to deliver integrated marketing campaigns that reach the right audience with the right message at the right time.
- Design effective marketing campaigns with clear objectives, target audience, budgets, and performance metrics, including post-campaign reviews.
- Work with Marketing Leadership to improve processes and ensure adherence for successful campaign execution.
- Build and maintain positive relationships with internal stakeholders and external partners, including creative, digital, media, social media, PR, and corporate communication teams.
- Lead continuous improvement initiatives and manage change through various campaigns.
- Monitor performance against weekly, monthly, and quarterly targets and work closely with local agencies to optimize results.
Qualifications & Experience
- Bachelor\’s degree in Marketing, Business Management, or related field preferred.
- At least 7 years of marketing experience, preferably in travel, tourism, or aviation industries.
Area of Expertise
- Proficient in developing and executing integrated marketing communication strategies.
- Experience in digital performance marketing, including planning and execution, with familiarity in digital advertising platforms.
- Skilled in planning across all consumer touchpoints, understanding both traditional and digital channels.
- Knowledge of the full consumer funnel and digital campaign optimization.
- Understanding of digital metrics such as CPM, CPV, CPL, CR, ER, and viewability, and the factors influencing performance.
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Manager, Marketing – UK &Europe employer: Malaysia Airlines
Contact Detail:
Malaysia Airlines Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Marketing – UK &Europe
✨Tip Number 1
Network with professionals in the travel, tourism, or aviation industries. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in marketing strategies.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and platforms. Being well-versed in these technologies will not only enhance your skill set but also demonstrate your commitment to staying current in the fast-paced marketing landscape.
✨Tip Number 3
Showcase your ability to lead cross-functional teams by sharing examples of past collaborations. Highlighting your experience in managing diverse groups will make you stand out as a candidate who can drive successful marketing initiatives.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to explain your role, the strategies you implemented, and the measurable outcomes, as this will illustrate your hands-on experience and results-driven approach.
We think you need these skills to ace Manager, Marketing – UK &Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the travel, tourism, or aviation industries. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of integrated marketing communication strategies. Mention specific examples of successful campaigns you've led and how they align with the company's objectives.
Showcase Your Digital Skills: Emphasise your proficiency in digital performance marketing. Include details about your experience with digital advertising platforms and how you've optimised campaigns based on key metrics.
Highlight Cross-Functional Collaboration: Discuss your experience in leading cross-functional teams and partnerships. Provide examples of how you've successfully collaborated with internal stakeholders and external agencies to achieve marketing goals.
How to prepare for a job interview at Malaysia Airlines
✨Showcase Your Strategic Thinking
As a Manager in Marketing, it's crucial to demonstrate your ability to develop and execute marketing strategies. Be prepared to discuss specific examples of past campaigns you've led, focusing on how you aligned them with business objectives and measured their success.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share experiences where you've successfully collaborated with internal stakeholders or external agencies to deliver integrated marketing campaigns. Emphasise your communication skills and how you ensure everyone is on the same page.
✨Understand Digital Metrics
Given the emphasis on digital performance marketing, brush up on key metrics like CPM, CPL, and CR. Be ready to discuss how you've used these metrics to optimise campaigns in the past, showcasing your analytical skills and understanding of the digital landscape.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare for scenarios where you might need to manage change or lead continuous improvement initiatives. Think about challenges you've faced in previous roles and how you overcame them.