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- Tasks: Lead our direct mail marketing strategy and create impactful campaigns.
- Company: Join Malaberg, a dynamic brand holding company in wellness, nutrition, and beauty.
- Benefits: Enjoy hybrid work options and collaborate with creative and data teams.
- Why this job: Make a real impact by integrating direct mail into our marketing strategy.
- Qualifications: 7+ years in direct mail marketing with expertise in customer retention and omnichannel strategies.
- Other info: Based in Oxford or London; submit your CV to apply!
The predicted salary is between 43200 - 72000 £ per year.
Malaberg City Of London, England, United Kingdom
Malaberg is a direct-to-consumer brand holding company, building and scaling brands in wellness, nutrition, and beauty. We have a large and engaged customer base, but we’ve never explored direct mail as a marketing channel—until now.
We are looking for a Senior Marketing Manager to take full ownership of our direct mail marketing efforts, bringing fresh ideas and a strategic approach to this untapped channel. This role is an opportunity to build direct mail into a key part of our wider marketing strategy, working closely with creative, marketing, and data teams to enhance customer retention and long-term growth.
If you thrive in a hands-on environment and know how to make direct mail an impactful part of an omnichannel approach, we’d love to hear from you.
Key Responsibilities:
- Develop and implement a direct mail strategy, leveraging data-driven insights to create impactful campaigns that enhance customer engagement and retention.
- Oversee end-to-end campaign execution, from planning and creative development to printing, mailing, and performance analysis.
- Segment and personalise customer lists, ensuring targeted and relevant communication for maximum impact.
- Collaborate with creative, marketing, and data teams to align direct mail with broader customer acquisition and retention strategies.
- Monitor, test, and analyse campaign performance, using data-led insights to optimise effectiveness and improve ROI.
- Integrate direct mail with digital and CRM strategies, ensuring a seamless and cohesive customer experience across all touchpoints.
- Manage relationships with external vendors and partners, including printers, mailing houses, and fulfilment providers, to ensure high-quality execution and cost efficiency.
What We’re Looking For:
- 7+ years of experience in direct mail marketing, including customer retention, catalogues, and promotional campaigns.
- Proven expertise in printing, mailing, and distribution, ensuring cost-effective execution.
- Strong background in list segmentation, personalization, and customer lifecycle marketing.
- Experience working in an omnichannel marketing environment, integrating direct mail with digital channels.
- Ability to analyze performance data and optimize campaigns for maximum ROI.
- Experience collaborating across creative, marketing, and data teams to drive results.
- Exposure to the US market or experience running international campaigns is a plus.
- Based in Oxford or London, with on-site or hybrid availability.
If this sounds like an exciting challenge, we’d love to hear from you! Please submit your CV to apply. We look forward to reviewing your application.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Health and Personal Care Products
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Senior Marketing Manager (Direct Mail) employer: Malaberg
Contact Detail:
Malaberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Direct Mail)
✨Tip Number 1
Familiarize yourself with the latest trends in direct mail marketing. Research successful campaigns from other brands, especially in the wellness and beauty sectors, to gather inspiration and insights that you can bring to your interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data-driven insights to enhance customer engagement in past roles. Highlight any experience you have with list segmentation and personalization, as these are crucial for this position.
✨Tip Number 3
Showcase your ability to collaborate across teams by preparing anecdotes that illustrate your teamwork skills. This role requires working closely with creative, marketing, and data teams, so be ready to demonstrate your collaborative approach.
✨Tip Number 4
If you have experience with international campaigns or exposure to the US market, make sure to emphasize this during your discussions. It could set you apart from other candidates and show your versatility in a global context.
We think you need these skills to ace Senior Marketing Manager (Direct Mail)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, especially focusing on direct mail marketing and omnichannel strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in direct mail marketing, customer retention, and campaign management. Use specific examples that demonstrate your ability to develop and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for direct mail marketing and your strategic approach. Mention how your background aligns with Malaberg's goals and how you can contribute to their marketing efforts.
Highlight Data-Driven Insights: In your application, emphasize your experience with data analysis and how you've used insights to optimize marketing campaigns. This is crucial for the role, as it involves enhancing customer engagement and retention through targeted communication.
How to prepare for a job interview at Malaberg
✨Showcase Your Direct Mail Expertise
Be prepared to discuss your previous experience in direct mail marketing. Highlight specific campaigns you've managed, focusing on how you used data-driven insights to enhance customer engagement and retention.
✨Demonstrate Strategic Thinking
Think about how you would develop a direct mail strategy for Malaberg. Be ready to share fresh ideas and a strategic approach that aligns with their overall marketing goals, emphasizing the importance of integrating direct mail with digital channels.
✨Highlight Collaboration Skills
Since this role involves working closely with creative, marketing, and data teams, be sure to provide examples of how you've successfully collaborated across departments in the past to drive results.
✨Prepare for Performance Analysis Questions
Expect questions about how you monitor and analyze campaign performance. Be ready to discuss the metrics you focus on and how you've optimized campaigns based on data-led insights to improve ROI.
