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For Companies At a Glance
- Tasks: Lead creative production, translating ideas into high-quality video and marketing assets.
- Company: Join Malaberg, a fast-growing D2C brand holding company with a data-driven approach.
- Benefits: Competitive salary, no client approvals, and direct impact on company success.
- Why this job: Shape the future of brands while working with a talented team in a dynamic environment.
- Qualifications: 4+ years in creative leadership, strong portfolio in performance advertising, and tech-savvy.
- Other info: Work in central London with a focus on innovation and rapid testing.
The predicted salary is between 130000 - 160000 £ per year.
Malaberg is not a creative agency. We are a Direct-to-Consumer brand holding company. We build and grow brands from product development to marketing and customer service. We build brands that solve real problems, and scale them using data-backed performance marketing. Doing so, we’ve created some of the fastest-growing D2C brands worldwide.
We are looking for a Head of Creative who is at heart a "Commercial Producer." You will sit at the intersection of our Copywriting Department and our Paid Media Team. Your job is to translate high-converting copy concepts into high production-value assets (Video, Funnels, Branding) at speed and volume.
The Mandate
Most Creative Directors spend their time protecting the brand’s aesthetic. At Malaberg, your job is to protect and improve the numbers that matter most: unit economics, ROAS, and CPA. You will lead the Creative Department (Video, Editing, Funnels, Branding). You will not just be reviewing cuts; you will be running the systems that allow us to test, kill, and scale creatives rapidly.
What You Will Do
- Translate "The Big Idea" into Assets: Take directives from the Copy Department and translate them into actionable Asset Plans (shot lists, casting, editing briefs, landing page designs). Own the visual engagement and retention.
- Manage the Production Engine (The System): Build and maintain SOPs (Standard Operating Procedures) in Notion. You must ensure the editing machine keeps running without bottlenecks as brands and projects scale. Manage resources: Direct our internal team (Editors, Designers) and external talent (contractors, UGC creators).
- The Feedback Loop (Data > Ego): Partner closely with the Head of Biddable. You will live in the data. When ads hit their CPA targets, you scale production within guardrails. When ads fatigue, you don’t guess—you analyse the drop-off points and deploy variations (new hooks, new thumbnails, new leads) immediately.
- Own the Funnel Experience: It’s not just about ads. You are responsible for the visual CRO (Conversion Rate Optimisation) of our landing pages and sales funnels.
Who You Are
- A "T-Shaped" Leader: You have deep technical roots in video production or design, but broad knowledge of direct response marketing, funnels, and data. (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.)
- Commercial First: You understand that "Design" is functional engineering intended to move the eye to the Buy Button. You prioritise clarity over cleverness.
- High Velocity: You are comfortable in a "Test & Learn" environment. You don't need 6 weeks to produce a video; you find a way to get a viable test live in 48 hours.
- Systems Thinker: You hate chaos. You love organization, naming conventions, and project management tools.
Requirements
- Experience: 4+ years in a creative leadership role, preferably within a DTC, eCommerce, or Performance Marketing environment.
- Portfolio: A track record of performance advertising. (We will ask for CPA/ROAS examples, not just a showreel).
- Tech Proficient: Expert proficiency in Adobe Creative Suite and Figma. Familiarity with Notion and AI creative tools is a huge plus.
Why Join Malaberg?
- No Clients: Stop fighting for approval from clients who don't understand marketing. Here, the data wins and you control the output.
- Impact: Your work directly drives the P&L of the company. You will see the results of your work in real-time. This role benefits from Malaberg’s profit partnership agreement.
- Talent Density: Join a lean, high-performance team of A-players in our central London HQ.
How to Apply: Send your CV and a brief cover letter. If available, include 1-2 examples of a campaign where your creative strategy directly improved conversion or efficiency, and explain why it worked.
Location: London Area, United Kingdom
Salary: £130,000.00-£160,000.00
Head of Creative (Video & Funnels) in England employer: Malaberg
Contact Detail:
Malaberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative (Video & Funnels) in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Malaberg. A friendly message on LinkedIn can go a long way. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that demonstrate your ability to drive conversions. Make sure to include data-backed results; we love seeing how your creativity translates into numbers!
✨Tip Number 3
Prepare for the interview by understanding Malaberg’s approach to creative production. Brush up on your knowledge of performance marketing and be ready to discuss how you can improve unit economics and ROAS with your creative strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to tailor your application to highlight your fit for the Head of Creative role!
We think you need these skills to ace Head of Creative (Video & Funnels) in England
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your experience in creative leadership and performance marketing, and don’t forget to showcase those impressive CPA and ROAS stats. We want to see how you've made an impact!
Nail the Cover Letter: This is your chance to show us your personality and passion for the role. Keep it concise but engaging, and explain why you’re the perfect fit for the Head of Creative position. Remember, we love clarity over cleverness!
Showcase Your Work: Include 1-2 examples of campaigns where your creative strategy made a difference. We want to see the results and understand your thought process behind them. Make sure to explain why they worked and how you used data to drive decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Malaberg!
How to prepare for a job interview at Malaberg
✨Know Your Numbers
Before the interview, brush up on key metrics like CPA, ROAS, and unit economics. Be ready to discuss how your creative strategies have impacted these numbers in past roles. This shows you understand the commercial side of creativity.
✨Showcase Your Process
Prepare to explain your approach to managing production systems and SOPs. Bring examples of how you've streamlined processes in previous positions, especially in a fast-paced environment. This will demonstrate your organisational skills and ability to handle high volume.
✨Data-Driven Decisions
Be prepared to talk about how you use data to inform your creative decisions. Share specific instances where you've analysed performance data to pivot your strategy or improve ad creatives. This aligns with the company's focus on a feedback loop.
✨Bring Your Portfolio
Have a portfolio ready that highlights not just your best work, but also campaigns where your creative input led to measurable success. Include examples that showcase your understanding of conversion rate optimisation and how your designs drive sales.
