Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead direct mail campaigns to engage customers and drive retention.
- Company: Malaberg is a dynamic brand holding company in wellness, nutrition, and beauty.
- Benefits: Enjoy flexible work options with a chance to shape a new marketing channel.
- Why this job: This role offers a unique opportunity to build impactful campaigns from scratch.
- Qualifications: 7+ years in direct mail marketing with expertise in customer retention strategies.
- Other info: Position available in Oxford or London, with hybrid work options.
The predicted salary is between 36000 - 60000 £ per year.
Do you know how to unlock growth using direct mail?
Malaberg is a direct-to-consumer brand holding company, building and scaling brands in wellness, nutrition, and beauty. We have a large and engaged customer base, but we’ve never explored direct mail as a marketing channel—until now.
We’re looking for our first Direct Mail & Catalogue Marketing Specialist to take full ownership of this channel, leveraging our extensive customer lists to drive retention and growth. This is a unique opportunity to build and execute a direct mail strategy from the ground up, working closely with creative, marketing, and data teams to develop high-impact campaigns.
Key Responsibilities
- Run direct mail campaigns, from letters and promotions to catalogues, keeping customers engaged and driving retention.
- Manage send-outs, and oversee printing, mailing, and distribution to ensure campaigns are delivered on time and within budget.
- Manage and segment mailing lists for better targeting and personalisation.
- Ensure direct mail supports customer retention alongside digital channels.
- Lead the creative and design process for letters, catalogues, and promotions, collaborating with internal teams.
- Test, measure, and refine campaigns based on performance data.
What We’re Looking For
- 7+ years of experience in direct mail marketing, including promotions, catalogues, and customer retention strategies.
- Proven expertise in managing printing, mailing, and distribution processes to ensure cost-effective and timely execution.
- Strong background in list segmentation and database management, optimizing customer outreach through personalization.
- Deep understanding of how direct mail contributes to customer retention and engagement.
- Ability to analyze performance metrics and optimize campaigns based on data-driven insights.
- Experience in concept development and execution, collaborating with creative and marketing teams to design high-impact mail campaigns.
- Comfortable working with creative and marketing teams.
- Based in Oxford or London, with on-site or hybrid availability.
If this sounds like an exciting challenge, we’d love to hear from you! Please submit your CV to apply. We look forward to reviewing your application.
Direct Mail & Catalogue Marketing Specialist employer: Malaberg
Contact Detail:
Malaberg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Mail & Catalogue Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in direct mail marketing. Research successful campaigns from other brands in wellness, nutrition, and beauty to understand what resonates with customers. This knowledge will help you speak confidently about innovative strategies during your interview.
✨Tip Number 2
Prepare to discuss your experience with list segmentation and database management. Be ready to share specific examples of how you've optimized customer outreach through personalization in past roles. This will demonstrate your expertise and show that you can effectively manage our extensive customer lists.
✨Tip Number 3
Think about how you would integrate direct mail with digital channels for a cohesive marketing strategy. Be prepared to present ideas on how direct mail can enhance customer retention alongside online efforts. This shows that you understand the bigger picture and can collaborate effectively with different teams.
✨Tip Number 4
Brush up on your analytical skills. Be ready to discuss how you measure campaign performance and use data-driven insights to refine strategies. Highlight any tools or methodologies you've used in the past to analyze metrics, as this will be crucial for optimizing our direct mail efforts.
We think you need these skills to ace Direct Mail & Catalogue Marketing Specialist
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in direct mail marketing and customer retention strategies.
Showcase Your Experience: In your CV, emphasize your 7+ years of experience in direct mail marketing. Provide specific examples of successful campaigns you've managed, focusing on your role in printing, mailing, and distribution processes.
Highlight Collaboration Skills: Since the role involves working closely with creative and marketing teams, mention any past experiences where you collaborated effectively with others. This could include projects where you led the creative process or worked on high-impact campaigns.
Data-Driven Insights: Demonstrate your ability to analyze performance metrics by including examples of how you've used data to refine and optimize past campaigns. This will show that you can contribute to the company's goal of driving retention and growth through direct mail.
How to prepare for a job interview at Malaberg
✨Showcase Your Direct Mail Expertise
Be prepared to discuss your previous experience in direct mail marketing. Highlight specific campaigns you've managed, focusing on how you drove customer retention and engagement through innovative strategies.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes analyzing performance metrics, come equipped with examples of how you've used data to refine campaigns. Discuss any tools or methodologies you employed to measure success and optimize outreach.
✨Collaborate Effectively
This position requires working closely with creative and marketing teams. Share examples of successful collaborations from your past roles, emphasizing your ability to lead creative processes and integrate feedback from various stakeholders.
✨Understand the Brand's Vision
Research Malaberg and its brands in wellness, nutrition, and beauty. Be ready to discuss how your direct mail strategies can align with their overall marketing goals and enhance customer engagement across channels.
