Direct Mail & Catalogue Marketing Specialist

Do you know how to unlock growth using direct mail?

Malaberg is a direct-to-consumer brand holding company, building and scaling brands in wellness, nutrition, and beauty. We have a large and engaged customer base, but we’ve never explored direct mail as a marketing channel—until now.

We’re looking for our first Direct Mail & Catalogue Marketing Specialist to take full ownership of this channel, leveraging our extensive customer lists to drive retention and growth. This is a unique opportunity to build and execute a direct mail strategy from the ground up, working closely with creative, marketing, and data teams to develop high-impact campaigns.

Key Responsibilities

• Run direct mail campaigns, from letters and promotions to catalogues, keeping customers engaged and driving retention.
• Manage send-outs, and oversee printing, mailing, and distribution to ensure campaigns are delivered on time and within budget.
• Manage and segment mailing lists for better targeting and personalisation.
• Ensure direct mail supports customer retention alongside digital channels.
• Lead the creative and design process for letters, catalogues, and promotions, collaborating with internal teams.
• Test, measure, and refine campaigns based on performance data.

What We’re Looking For

• 7+ years of experience in direct mail marketing, including promotions, catalogues, and customer retention strategies.
• Proven expertise in managing printing, mailing, and distribution processes to ensure cost-effective and timely execution.
• Strong background in list segmentation and database management, optimizing customer outreach through personalization.
• Deep understanding of how direct mail contributes to customer retention and engagement.
• Ability to analyze performance metrics and optimize campaigns based on data-driven insights.
• Experience in concept development and execution, collaborating with creative and marketing teams to design high-impact mail campaigns.
• Comfortable working with creative and marketing teams.
• Based in Oxford or London, with on-site or hybrid availability.

If this sounds like an exciting challenge, we’d love to hear from you! Please submit your CV to apply. We look forward to reviewing your application.