Growth Marketing Manager
Growth Marketing Manager

Growth Marketing Manager

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Build and own our digital marketing engine, driving traffic and conversions.
  • Company: Dynamic fashion tech company with a focus on growth and innovation.
  • Benefits: Competitive salary, flexible work arrangements, and opportunities for professional development.
  • Why this job: Make a direct impact on our company's growth and success in the fashion industry.
  • Qualifications: 5-8 years in B2B SaaS marketing with hands-on demand generation experience.
  • Other info: Join a collaborative team where your ideas and strategies will shape our future.

The predicted salary is between 43200 - 72000 £ per year.

As our Digital Marketing Manager, you will build and own our marketing engine from the ground up. This is a high-impact, hands-on role where you'll create the programs, systems, and strategies that drive measurable pipeline for our enterprise sales team.

What You’ll Do

  • Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth.
  • Build our SEO program, content strategy, and website optimization from scratch.
  • Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline.
  • Scale webinars and events: own setup, execution, and follow-up that drives ongoing revenue.
  • Create lifecycle marketing programs and email campaigns that move prospects through the funnel.

Drive Pipeline & Revenue

  • Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles.
  • Run high-ROI paid campaigns with strict performance accountability.
  • Establish marketing analytics that track the full funnel from traffic to revenue.
  • Build co-marketing initiatives and partnerships that expand reach.

Set the Foundation for Scale

  • Manage our CMS, forms, tracking infrastructure, and experimentation framework.
  • Define dashboards and attribution models that inform strategy across the business.
  • Establish standards, processes, and best practices that will scale with the team.

What We’re Looking For

Required Background

  • 5-8 years in B2B SaaS marketing with hands-on demand generation experience.
  • Experience scaling through Series A to C/D at enterprise sales-led companies.
  • Built pipeline without big brand backing; you know how to generate results from scratch.
  • Deep experience across content, digital, paid, email, webinars, and events.
  • Led small teams (1-4 people) while staying hands-on with execution.

You Must Have

  • Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals.
  • Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes.
  • Technical proficiency with HubSpot, Salesforce, and marketing tools – you can build reports and optimize programs independently.
  • Performance-driven mindset from a high-accountability marketing culture.
  • Track record of building programs yourself, not just managing processes or people.

You’ll Thrive Here If

  • You're equally comfortable setting strategy and executing in the trenches.
  • You thrive working autonomously and figuring things out.
  • You want direct impact on company trajectory, not just a defined role.
  • You're opinionated about what works but ruthlessly data-driven.

Recruitment Process

  • Initial Discovery call (30 min) — Get to know each other and discuss your background and interest.
  • Skills deep-dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team.
  • Case study presentation (45 min) — Present a take-home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style.
  • Final conversation with founder & offer — Alignment on role, vision, and next steps.

Growth Marketing Manager employer: MakiPeople

At our company, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their roles. As a Growth Marketing Manager in Greater London, you will benefit from a flexible working arrangement, competitive salary, and the opportunity to make a significant impact on our marketing strategies while collaborating with a passionate team. We are committed to your professional growth, offering continuous learning opportunities and a supportive environment where your ideas can flourish.
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Contact Detail:

MakiPeople Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Growth Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. We want you to show up with insights about their marketing strategies and how you can contribute. Tailor your pitch to highlight your hands-on experience in driving pipeline and revenue.

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online platforms. We suggest focusing on articulating your past successes in B2B SaaS marketing and how you’ve built programs from scratch.

✨Tip Number 4

Don’t forget to follow up after interviews! A simple thank-you email can go a long way. We recommend reiterating your excitement about the role and how you can help scale their marketing efforts.

We think you need these skills to ace Growth Marketing Manager

Digital Marketing
SEO
Content Strategy
Website Optimisation
Email Campaigns
Account-Based Marketing (ABM)
Paid Campaign Management
Marketing Analytics
CMS Management
Dashboard Creation
Attribution Modelling
Collaboration with BDRs and AEs
Technical Proficiency with HubSpot
Technical Proficiency with Salesforce
Performance-Driven Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Growth Marketing Manager. Highlight your experience in B2B SaaS marketing and any hands-on demand generation work you've done. We want to see how you’ve built pipelines and driven results from scratch!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Share specific examples of your successes in scaling marketing efforts and driving revenue.

Showcase Your Technical Skills: Since we’re looking for someone with technical proficiency in tools like HubSpot and Salesforce, make sure to mention your experience with these platforms. We want to know how you’ve used them to optimise marketing programs and build reports.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team!

How to prepare for a job interview at MakiPeople

✨Know Your Numbers

As a Growth Marketing Manager, you'll need to demonstrate your ability to drive pipeline and revenue. Brush up on key metrics like traffic, conversion rates, and ROI from past campaigns. Be ready to discuss specific numbers and how you achieved them.

✨Showcase Your Hands-On Experience

This role requires a hands-on approach, so be prepared to share examples of when you've built marketing programs from scratch. Highlight your experience with SEO, content strategy, and lifecycle marketing, and explain how you executed these initiatives.

✨Understand the Sales Process

Since collaboration with BDRs and AEs is crucial, make sure you understand the sales cycle and how marketing impacts it. Prepare to discuss how you've aligned marketing strategies with sales goals in previous roles.

✨Be Data-Driven

The company values a performance-driven mindset, so come equipped with examples of how you've used data to inform your marketing decisions. Discuss any analytics tools you've used, like HubSpot or Salesforce, and how they helped you optimise your campaigns.

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