At a Glance
- Tasks: Lead marketing strategies to attract and engage music groups across the UK.
- Company: Join Making Music, the vibrant association for leisure-time musicians.
- Benefits: Be part of a passionate team with opportunities for professional growth.
- Other info: Dynamic environment focused on creativity and collaboration.
- Why this job: Shape the future of music engagement and make a real impact in the community.
- Qualifications: Proven experience in marketing and leadership roles.
Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.
This is a strategic and hands-on leadership role at the heart of Making Music’s growth. You will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.
Success in this role will be measured through:
- Membership growth and retention
- Engagement with services
- Income generation
- Brand reach and visibility
You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw).
Key Priorities (First 12 Months)
- Grow membership through digital acquisition (including SEO)
- Improve website conversion and the member journey
- Develop a clear, insight-led marketing strategy
- Strengthen brand visibility and reach
Marketing and Communications Director employer: Making Music
Making Music is an exceptional employer that fosters a vibrant and inclusive work culture, dedicated to supporting leisure-time music groups across the UK. As the Marketing and Communications Director, you will have the opportunity to lead a passionate team in a role that not only drives membership growth but also enhances the overall impact of our organisation. With a strong emphasis on professional development and a commitment to innovation, Making Music offers a rewarding environment where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Making Music and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Making Music are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Making Music on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Making Music. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Making Music. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Making Music:Show us that you’ve done your homework! In your application, briefly mention what you admire about Making Music’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Making Music
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Making Music will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Making Music, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
