B2B & Social Media Manager

Maki Nori and Maki & Ramen | London | £36-40,000 + £24k Potential Bonus | Full Time 45 Hour Contract

The role at a glance

• Reports to: Marketing Director
• You own: Maki Nori's social channels, and the Maki & Ramen event programme
• You support: UK-wide partnership activity and the wider Maki & Ramen content team Split: Roughly 30% B2B Partnerships, 70% Maki Nori social. This will flex week to week around the event diary
• Base: London. Our branches in London [our head office is based in Edinburgh so you would be working hybrid, allowing working from home, from cafes and mainly - the branches]
• Hours: 45 hours per week, including regular late nights on event days and some weekend social media maintenance

Who we are

Maki Nori is a fast-growing London sushi concept and sister brand to Maki & Ramen, one of the UK's most exciting Japanese restaurant groups. We're bold, social-first, and focused on building genuine community around great food.

The role

This role is a dual role of B2B and Social Media Management. In addition to what is below, you would be working closely with our Content Manager at Maki & Ramen, being faces of the 2 brands.

Maki Nori Social Media Manager

[70% of the time]

• Content Creation [we post once a day on IG and Tik Tok so this output is high]
• Influencer Management [sourcing and booking into existing structure]
• Editing Content & Scheduling
• Social Media Maintenance [replying to messages, comments and ensuring the Linktree is set up correctly]
• Reporting on overall social media performance
• Ownership over partnerships, wider company goals and working closely with the Marketing Director on brand direction

Maki & Ramen B2B Manager

[30% of the time]

• Outreaching to clients to show our restaurants across the UK for event spaces Harnessing relationships with corporate clients to drive revenue and footfall to our branches
• Measured on revenue brought into the business and amount of corporate bookings per month
• Reporting weekly on each partnership, revenue brought in, budget managed and covers to site
• Assisting with events planning on new Maki & Ramen branch openings, focusing on the Southern Evenings

How we'll measure the role

• Tailored Social Media Metrics
• Revenue and Covers in Maki Nori based on social media presence
• Revenue across the Maki & Ramen group: Allocated to B2B Partnerships brought in
• Covers per site per month: Allocated to B2B Partnerships brought in
• Amount of partnerships gained week on week

What we're looking for

• Two to five years' experience in events, social media, or a combined role ● Confident with short-form video content and what performs on TikTok and Instagram Reels
• Organised enough to run several partnerships a week without dropping the ball on reporting
• Comfortable on-site, on camera, and on deadline
• Able to report on your own work and be honest about what did and didn't land
• Available for late nights and some weekends if needed for events
• Willing to travel to our sites across the UK to hit event and content objectives, including overnight stays

Nice to have

• Hospitality or food & beverage background
• Familiarity with Rednote / Xiaohongshu
• Eventbrite, or similar ticketing platform, experience
• Experience handling B2B or corporate clients
• High res photography experience

What you get

• Performance bonus, tied to the measures set out above
• Full time 45 hour contract, London-based
• The chance to shape the events and social identity of a brand at an exciting stage of growth
• A direct line to the Marketing Director, and decisions made quickly
• A team that moves fast and actually supports each other

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