At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company dedicated to AI and workforce transformation.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment focused on learning and personal development.
- Why this job: Make a real difference in the world of AI while developing your marketing skills.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 40000 - 50000 € per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12 month contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities
- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Cross-functional Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
Skills, competencies, or behaviours:
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
At Makers, we want everyone in the team to:
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
Success will be measured on:
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
Our Commitment to Safeguarding
At Makers, we are committed to safeguarding and promoting the welfare of all learners. We believe everyone deserves a safe, inclusive and supportive environment in which to grow. Every member of our team is expected to uphold our Safeguarding and Prevent policies, alongside the standards that protect our community. All successful candidates will be required to complete appropriate pre-employment checks, including DBS screening relevant to the role.
Marketing Manager employer: Makers
At Makers, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our Marketing Manager role offers the opportunity to lead impactful campaigns in a dynamic environment, with a strong emphasis on personal and professional growth. We value collaboration, creativity, and a passion for learning, ensuring that our team members thrive while contributing to meaningful projects that change lives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and fellow marketers. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and content. Use case studies, blogs, and even videos to demonstrate your expertise. This will make you stand out when you apply through our website.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Makers, and express your interest. A well-timed email can open doors that aren’t even on the market yet.
✨Tip Number 4
Follow up after interviews! Send a thank-you note that reiterates your enthusiasm for the role and the company. It shows you’re genuinely interested and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Makers' mission shine through. We want to see how excited you are about changing lives through learning and how that aligns with your own values.
Tailor Your Content:Make sure to customise your application to highlight your experience in B2B marketing and campaign management. We love seeing how you've turned strategies into action in previous roles, so share those success stories!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate strong communication skills, so make sure your application reflects that. Avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Makers.
How to prepare for a job interview at Makers
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run. Be ready to discuss how you would lead cross-channel campaigns that align with their commercial priorities. Show them you understand what drives engagement and candidate interest!
✨Content is King
Brush up on your content creation skills! Prepare examples of your past work, especially in B2B marketing. Highlight how your content strategies have positioned previous companies as thought leaders, and be ready to share ideas for case studies or blogs that could elevate Makers’ brand.
✨Event Planning Prowess
Since this role involves leading flagship events, think about your past experiences coordinating similar events. Be prepared to discuss logistics, promotion strategies, and how you’ve successfully engaged speakers and attendees. Show them you can bring their events to life!
✨Data-Driven Mindset
Familiarise yourself with key performance metrics and tools like Google Analytics. Be ready to talk about how you've tracked campaign performance in the past and how you used that data to improve future campaigns. This will demonstrate your analytical skills and commitment to continuous improvement.
