At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company focused on AI and workforce transformation.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment that values trust, joy, and continuous learning.
- Why this job: Make a real difference in the world of AI while developing your marketing skills.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 40000 - 50000 € per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12 month contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities
- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Cross-functional Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
Skills, competencies, or behaviours:
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
At Makers, we want everyone in the team to:
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
Success will be measured on:
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
Our Commitment to Safeguarding
At Makers, we are committed to safeguarding and promoting the welfare of all learners. We believe everyone deserves a safe, inclusive and supportive environment in which to grow. Every member of our team is expected to uphold our Safeguarding and Prevent policies, alongside the standards that protect our community. All successful candidates will be required to complete appropriate pre-employment checks, including DBS screening relevant to the role.
Marketing Manager employer: Makers
Makers is an exceptional employer that fosters a vibrant work culture centred around growth, collaboration, and joy. As a Marketing Manager, you will have the opportunity to lead impactful campaigns in a supportive environment that values trust and transparency, while also benefiting from professional development opportunities and the chance to contribute to meaningful projects in the AI and workforce transformation space. Located in a dynamic setting, Makers prioritises employee well-being and encourages a passion for learning, making it an ideal place for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and content. This is your chance to demonstrate how you can turn strategy into action and make a real impact.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a quick email to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company’s recent campaigns and content. Be ready to discuss how you can contribute to their mission and drive commercial growth. Show them you’re the perfect fit!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in B2B marketing and campaign management, and show us how your skills align with our mission at Makers.
Showcase Your Content Skills:Since content creation is key for this role, include examples of your best work. Whether it’s blogs, case studies, or social media campaigns, let us see how you can bring our brand to life through engaging content.
Be Data-Driven:We love numbers! Share how you've tracked campaign performance in the past and what insights you gained. This will show us that you understand how to measure success and improve future campaigns.
Apply Through Our Website:Don’t forget to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Makers
✨Know Your Campaigns
Before the interview, brush up on successful marketing campaigns you've led in the past. Be ready to discuss how you turned strategy into action and the impact it had on commercial growth. This will show your potential employer that you can deliver results.
✨Showcase Your Content Skills
Prepare examples of content you've created that aligns with B2B marketing. Whether it's case studies, blogs, or social media posts, be ready to explain how your content has driven engagement and supported conversion. This is key for the role!
✨Understand the Metrics
Familiarise yourself with campaign performance metrics and tools like Google Analytics. Be prepared to discuss how you've tracked and reported on campaign success in the past. This demonstrates your analytical skills and understanding of what drives commercial impact.
✨Emphasise Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with sales, admissions, or other stakeholders. Highlight your ability to coordinate events and manage multiple priorities while maintaining high standards.
