At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company at the forefront of AI and workforce transformation.
- Benefits: Enjoy 25 days annual leave, wellness leave, and a £500 learning allowance.
- Other info: Collaborative environment focused on personal growth and team success.
- Why this job: Make a real difference in a dynamic role that blends strategy with creativity.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12-month Maternity Cover contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities
- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
Success will be measured on:
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
Skills, Knowledge and Expertise
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
Values
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
Benefits
- 25 days annual leave each year (excluding UK Bank Holidays) on top of a Winter and Spring break when we shut down between late December and January, and mid year for a week.
- Unlimited fully paid wellness leave from day 1.
- Private Medical Insurance (after passing probation).
- £500 Learning & Development allowance per annum and paid time off dedicated to your training & learning.
- Daily meditation sessions run for the staff and students.
- Company pension contributions.
- Enhanced parental pay & leave - up to 20 weeks fully paid maternity leave, up to 8 weeks fully paid paternity & secondary caregiver leave, and up to 20 weeks fully paid adoption leave.
- Access to a Perks at Work account which provides access to a range of shopping and other leisure discounts.
Our Commitment to Safeguarding
At Makers, we are committed to safeguarding and promoting the welfare of all learners. We believe everyone deserves a safe, inclusive and supportive environment in which to grow. Every member of our team is expected to uphold our Safeguarding and Prevent policies, alongside the standards that protect our community. All successful candidates will be required to complete appropriate pre-employment checks, including DBS screening relevant to the role.
Marketing Manager (12 Month FTC) employer: Makers
Makers is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive work culture in the heart of London. With generous benefits such as unlimited wellness leave, a £500 annual learning allowance, and enhanced parental leave, we foster an environment where creativity thrives and every team member can contribute to meaningful projects. Join us to be part of a mission-driven team that values trust, joy, and continuous learning, all while making a significant impact in the fields of AI and workforce transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This is your chance to shine and demonstrate how you can bring value to Makers.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing and campaign management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Makers team.
We think you need these skills to ace Marketing Manager (12 Month FTC)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Makers' mission shine through. We want to see that you genuinely care about changing lives through learning and that you're excited about the role.
Tailor Your Content:Make sure to customise your application to highlight your relevant experience in B2B marketing and campaign management. Use examples that demonstrate how you've successfully delivered cross-channel campaigns and created engaging content.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is strong and easy to understand. Avoid jargon unless it’s necessary to showcase your expertise.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, we can ensure your application gets the attention it deserves and you’ll be one step closer to joining our team!
How to prepare for a job interview at Makers
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run. Familiarise yourself with their B2B marketing strategies and think about how you can contribute to their goals. Be ready to discuss specific examples of successful campaigns you've led in the past.
✨Showcase Your Content Skills
Prepare to talk about your content creation experience. Bring examples of case studies, blogs, or videos you've developed that align with the company's focus on AI thought leadership. Highlight how your content has driven engagement and conversions in previous roles.
✨Understand the Metrics
Brush up on key performance indicators relevant to marketing campaigns. Be prepared to discuss how you've tracked campaign performance in the past and what metrics you consider most important for measuring success. This shows you’re data-driven and results-oriented.
✨Emphasise Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with sales, admissions, or other departments in previous positions. Highlight your ability to communicate effectively and manage multiple priorities while maintaining high standards.
