Marketing Manager (12 Month FTC)

We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12-month Maternity Cover contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.

Key Responsibilities

• Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
• Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
• Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
• B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
• Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
• Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
• Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.

Success will be measured on:

• Strong delivery of strategic campaigns and programme launches
• Quality and diversity of candidate pipelines across key programmes
• Content performance and engagement across website, social, video and thought leadership channels
• Successful delivery of flagship events, executive dinners and strategic launches
• Growth in brand engagement and commercial impact from marketing activity
• Clear reporting and strong visibility of marketing contribution to business growth

Skills, Knowledge and Expertise

• 5+ years of marketing experience delivering cross-channel campaigns
• Strong content creation and copywriting skills across web, email, social and campaign assets
• Good understanding of campaign performance and how content supports conversion
• Experience working with CRM and marketing tools such as HubSpot and Google Analytics
• Strong organisational skills and the ability to manage multiple priorities at once
• Confident coordinating events and working with senior internal and external stakeholders
• Collaborative, proactive and comfortable taking ownership
• Strong attention to detail and high standards for quality and brand consistency
• Passion for Makers’ mission and belief in the power of learning to change lives

At Makers, we want everyone in the team to:

• Connect to our mission: Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
• Have a growth mindset: You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
• Prioritise joy: You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
• Value trust over fear: You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.

Benefits

• 25 days annual leave each year (excluding UK Bank Holidays) on top of a Winter and Spring break when we shut down between late December and January, and mid year for a week.
• We embrace holistic health at Makers, where mental health matters and is just as important as physical health, which is why we offer unlimited fully paid wellness leave from day 1.
• Private Medical Insurance (after passing probation).
• £500 Learning & Development allowance per annum and paid time off dedicated to your training & learning.
• Join daily meditation sessions run for the staff and students.
• Company pension contributions.
• Enhanced parental pay & leave - up to 20 weeks fully paid maternity leave, up to 8 weeks fully paid paternity & secondary caregiver leave, and up to 20 weeks fully paid adoption leave.
• Access to a Perks at Work account which provides access to a range of shopping and other leisure discounts.

Our Commitment to Safeguarding

At Makers, we are committed to safeguarding and promoting the welfare of all learners. We believe everyone deserves a safe, inclusive and supportive environment in which to grow. Every member of our team is expected to uphold our Safeguarding and Prevent policies, alongside the standards that protect our community. All successful candidates will be required to complete appropriate pre-employment checks, including DBS screening relevant to the role.