At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company at the forefront of AI and workforce transformation.
- Benefits: Enjoy 25 days annual leave, wellness leave, and a £500 learning allowance.
- Other info: Collaborative culture focused on personal growth and well-being.
- Why this job: Make a real difference in a hands-on role that combines strategy with creativity.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12-month Maternity Cover contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities
- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
Success will be measured on:
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
Skills, Knowledge and Expertise
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
At Makers, we want everyone in the team to:
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
Benefits
- 25 days annual leave each year (excluding UK Bank Holidays) on top of a Winter and Spring break when we shut down between late December and January, and mid year for a week.
- Unlimited fully paid wellness leave from day 1.
- Private Medical Insurance (after passing probation).
- £500 Learning & Development allowance per annum and paid time off dedicated to your training & learning.
- Daily meditation sessions run for the staff and students.
- Company pension contributions.
- Enhanced parental pay & leave - up to 20 weeks fully paid maternity leave, up to 8 weeks fully paid paternity & secondary caregiver leave, and up to 20 weeks fully paid adoption leave.
- Access to a Perks at Work account which provides access to a range of shopping and other leisure discounts.
Our Commitment to Safeguarding
At Makers, we are committed to safeguarding and promoting the welfare of all learners. We believe everyone deserves a safe, inclusive and supportive environment in which to grow. Every member of our team is expected to uphold our Safeguarding and Prevent policies, alongside the standards that protect our community. All successful candidates will be required to complete appropriate pre-employment checks, including DBS screening relevant to the role.
Marketing Campaign Lead – 12-Month FTC employer: Makers Academy Limited
Makers is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive work culture where creativity and collaboration thrive. With generous benefits such as unlimited wellness leave, a £500 annual learning allowance, and enhanced parental leave, we ensure our team can focus on their personal and professional development while contributing to meaningful projects in the heart of London. Join us to be part of a mission-driven environment that values trust, joy, and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Lead – 12-Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values – it’s all about making that connection!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Marketing Campaign Lead – 12-Month FTC
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Makers' mission shine through. We want to see that you genuinely care about changing lives through learning and that you're excited about the role.
Tailor Your Content:Make sure to customise your application to highlight your relevant experience in B2B marketing and campaign management. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is strong and easy to understand. This will help us see your potential impact right away!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Makers Academy Limited
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run in the past. Familiarise yourself with their B2B marketing strategies and think about how you can contribute to their goals. Being able to discuss specific examples will show your genuine interest and understanding of their work.
✨Showcase Your Content Skills
Prepare to discuss your content creation experience. Bring examples of case studies, blogs, or any campaign assets you've developed. Highlight how your content has driven engagement and conversions in previous roles, as this aligns perfectly with what they’re looking for.
✨Be Event-Ready
Since the role involves leading flagship events, be ready to talk about your experience in coordinating similar events. Share specific challenges you faced and how you overcame them. This will demonstrate your organisational skills and ability to manage multiple priorities effectively.
✨Emphasise Collaboration
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with sales, product, or other departments in the past. Show that you value teamwork and can communicate effectively with senior stakeholders, which is crucial for this role.
