At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company at the forefront of AI and workforce transformation.
- Benefits: Enjoy 25 days annual leave, competitive salary, and a supportive work environment.
- Other info: Collaborative culture focused on personal growth and making an impact.
- Why this job: Make a real difference in a dynamic role that combines strategy with creativity.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12-month Maternity Cover contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
- 25 days annual leave each year (excluding UK bank holidays)
Marketing Manager (12 Month FTC) in London employer: Makers Academy Limited
Makers is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to make a meaningful impact in the field of AI and workforce transformation. Located in London, our team enjoys a supportive environment that prioritises joy, trust, and a shared mission to change lives through learning.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in B2B marketing and campaign management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Makers.
We think you need these skills to ace Marketing Manager (12 Month FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with cross-channel campaigns and content creation, as these are key for us. Use specific examples that showcase your skills and achievements in B2B marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for our mission at Makers and how your background aligns with the role. Be sure to mention any relevant experience with events and performance tracking, as we love seeing candidates who can connect the dots.
Showcase Your Creativity:We’re looking for someone who can bring our brand to life! Include links to any campaigns or content you’ve created that demonstrate your creativity and strategic thinking. This could be blogs, videos, or even successful event promotions.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Makers!
How to prepare for a job interview at Makers Academy Limited
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run. Familiarise yourself with their recent projects and think about how your experience aligns with their goals. Be ready to discuss specific examples of successful campaigns you've led and how they drove commercial growth.
✨Showcase Your Content Skills
Since content creation is a big part of this role, prepare to share samples of your work. Bring along case studies, blogs, or any relevant content that highlights your ability to create engaging material. Discuss how your content strategies have positioned previous companies as thought leaders in their fields.
✨Understand B2B Marketing
Brush up on B2B marketing strategies and be prepared to discuss how you can attract candidates for key programmes. Think about how you can leverage CRM tools like HubSpot and Google Analytics to enhance marketing efforts and drive engagement. Show them you know how to create lead magnets and nurture content effectively.
✨Be Ready to Collaborate
This role requires working closely with various teams, so be prepared to talk about your collaborative experiences. Share examples of how you've successfully coordinated with sales, admissions, or external partners to deliver high-quality events or campaigns. Highlight your proactive approach and ability to manage multiple priorities.
