At a Glance
- Tasks: Lead impactful marketing campaigns and create engaging content to drive growth.
- Company: Join a forward-thinking company focused on AI and workforce transformation.
- Benefits: Enjoy 25 days annual leave, competitive salary, and a supportive work environment.
- Other info: Collaborative culture that values growth, joy, and trust.
- Why this job: Make a real difference in the world of AI while developing your marketing skills.
- Qualifications: 5+ years in marketing with strong content creation and campaign management skills.
The predicted salary is between 50000 - 50000 £ per year.
We are looking for an experienced and proactive Marketing Manager to lead campaigns and content that drive commercial growth and strengthen Makers’ position as a leading voice in AI, leadership and workforce transformation. This is a hands-on role for someone who enjoys turning strategy into action - delivering high-quality campaigns, creating strong content, supporting programme launches, and helping bring our brand to life through standout events and experiences. The role is a 12-month Maternity Cover contract primarily focused on B2B marketing and strategic candidate attraction for our key programmes, working closely with Sales, Admissions and senior stakeholders to ensure marketing delivers real commercial impact.
Key Responsibilities- Campaign Management: Lead and deliver cross-channel campaigns that support programme launches and commercial priorities - building awareness, engagement and high-quality candidate interest across key audiences.
- Content Strategy and Development: Own and deliver content that helps position Makers as a go-to hub for AI thought leadership, including case studies, blogs, videos, webinars, interviews and event-led content.
- Website and Landing Page Support: Work closely on website content and landing pages, ensuring messaging is clear, current and commercially strong, with a good understanding of how content supports conversion.
- B2B Marketing Support: Create campaign assets, lead magnets and nurture content that support pipeline growth and strengthen engagement with both new and existing clients, including paid activity where needed.
- Events and Experiences: Lead delivery of flagship Makers events, executive dinners, webinars and programme launches - managing promotion, speakers, logistics, content capture and follow-up with support from the wider team.
- Performance Tracking: Monitor campaign and content performance across channels, reporting clearly on what is working and where we should improve.
- Collaboration: Work closely with Admissions, Sales, Product and external partners to ensure marketing is joined up, commercially focused and delivered to a high standard.
- Strong delivery of strategic campaigns and programme launches
- Quality and diversity of candidate pipelines across key programmes
- Content performance and engagement across website, social, video and thought leadership channels
- Successful delivery of flagship events, executive dinners and strategic launches
- Growth in brand engagement and commercial impact from marketing activity
- Clear reporting and strong visibility of marketing contribution to business growth
- 5+ years of marketing experience delivering cross-channel campaigns
- Strong content creation and copywriting skills across web, email, social and campaign assets
- Good understanding of campaign performance and how content supports conversion
- Experience working with CRM and marketing tools such as HubSpot and Google Analytics
- Strong organisational skills and the ability to manage multiple priorities at once
- Confident coordinating events and working with senior internal and external stakeholders
- Collaborative, proactive and comfortable taking ownership
- Strong attention to detail and high standards for quality and brand consistency
- Passion for Makers’ mission and belief in the power of learning to change lives
- Connect to our mission - Be excited about our mission at Makers to change lives, and help to create an environment where our team can do their best work and thrive.
- Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
- Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
- Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.
- 25 days annual leave each year (excluding UK bank holidays)
Marketing Campaign Lead – 12-Month FTC in London employer: Makers Academy Limited
Makers is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity and innovation thrive. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to lead impactful marketing campaigns in the heart of London. Our focus on trust, joy, and a shared mission to transform lives through learning makes us a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Lead – 12-Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their mission and values – it’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Campaign Lead – 12-Month FTC in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Campaign Lead role. Highlight your experience in B2B marketing and campaign management, as well as any relevant content creation skills that align with our mission at Makers.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've led or content you've created. Use metrics where possible to demonstrate the impact of your work – we love numbers!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who connects with our mission and values, so don’t hesitate to express your passion for learning and growth in your writing.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining the Makers team!
How to prepare for a job interview at Makers Academy Limited
✨Know Your Campaigns
Before the interview, dive deep into the types of campaigns the company has run in the past. Familiarise yourself with their B2B marketing strategies and think about how you can contribute to their goals. Be ready to discuss specific examples of successful campaigns you've led and how they align with the company's mission.
✨Showcase Your Content Skills
Since content creation is a big part of this role, prepare to showcase your writing and content strategy skills. Bring samples of your work, like case studies or blog posts, and be prepared to discuss how you measure content performance. Highlight your experience with different formats, such as videos or webinars, to demonstrate your versatility.
✨Understand the Metrics
Brush up on key performance indicators relevant to marketing campaigns. Be ready to talk about how you've used tools like Google Analytics or HubSpot to track campaign success. Discuss how you’ve adjusted strategies based on data insights to improve engagement and conversion rates.
✨Emphasise Collaboration
This role requires working closely with various teams, so highlight your collaborative experiences. Share examples of how you've successfully coordinated with sales, admissions, or external partners in previous roles. Show that you value teamwork and can bring people together to achieve common goals.
