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- Tasks: Drive DTC growth through innovative performance marketing strategies and manage paid media campaigns.
- Company: Snuggle Me Organic, a trusted brand in baby products with a focus on quality and innovation.
- Benefits: Remote work, 25 days holiday, health insurance, and enhanced parental leave.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Join a dynamic team making a real impact in the baby product industry.
- Qualifications: 3+ years in performance marketing with strong data analysis skills.
The predicted salary is between 40000 - 50000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, thoughtfully designed baby essentials. Our commitment to quality, safety, and innovation has made us a trusted brand stocked in major retailers including Target, Nordstrom, and Babylist. We exist to support families through products that make early parenting calmer, simpler, and more connected. As we continue to expand our product line and global reach, we are looking for a Performance Marketing Manager to help drive the next phase of DTC growth.
About the role
The Performance Marketing Manager will own DTC growth across Paid Media and Partnership channels, with a strong focus on efficient customer acquisition, incremental revenue generation, and full-funnel optimisation. This role will lead performance across PPC, Paid Social, and Affiliate marketing, working closely with creative, eCommerce, and external agency partners to scale acquisition while improving overall marketing efficiency. This is a 12-month maternity cover role, offering high ownership across strategy, execution, and optimisation.
Responsibilities
- Acquisition Strategy Development – Designs and implements strategies to drive user acquisition and revenue growth across paid media, Affiliate and Performance PR.
- Paid Media Campaign Management – Plans, executes, and optimises paid search and paid social campaigns to maximise ROI.
- Affiliate Program Management – Recruits, manages, and optimises affiliate partnerships to drive incremental traffic and sales. Own creative process across paid channels. Agency and partnership management.
- Data Analysis & Performance Reporting – Tracks KPIs across acquisition channels, analysing performance to inform strategy and budget allocation.
- Budget Management – Allocates and monitors budgets across Paid Media and affiliate campaigns to ensure efficient spending.
- Conversion Rate Optimisation (CRO) – Works with Senior Ecom Manager to implement strategies to improve website, landing page, and funnel performance.
- Market & Competitor Analysis – Monitors industry trends, competitor activities, and platform updates to stay competitive.
- Cross-Functional Collaboration – Works with marketing, creative, product, and analytics teams to align acquisition efforts with overall business goals.
- Innovation & Growth Initiatives – Identifies and tests new channels, platforms, and strategies to scale user acquisition and revenue.
About you
- 3+ years experience in performance marketing, ideally across DTC brands.
- Strong experience managing Paid Media and Affiliate programmes.
- Highly data-driven with experience analysing large datasets to drive decisions.
- Familiar with attribution models (MTA experience is a plus).
- Proven ability to manage budgets and optimise for efficiency and growth.
- Comfortable working in a fast-paced, high-ownership environment.
- Strong commercial mindset with a focus on incremental impact rather than platform metrics.
Our benefits
- Remote Working (1 day PCM from London Office).
- 25 days holiday.
- Public holidays.
- Friday afternoons off in August.
- Brand discounts.
- Pension Plan.
- Health Insurance.
- Nursery Benefits.
- Cycle to Work scheme.
- Enhanced parental leave.
Heroes Head Office in London employer: Makeheroes
Contact Detail:
Makeheroes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Heroes Head Office in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in performance marketing. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their DTC growth. We want to see your passion for the brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Snuggle Me Organic.
We think you need these skills to ace Heroes Head Office in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience in DTC brands and performance marketing, showing us how you can drive user acquisition and revenue growth.
Show Off Your Data Skills: Since we’re all about being data-driven, don’t forget to showcase your analytical skills. Include examples of how you've used data to inform your marketing strategies and optimise campaigns in the past.
Be Creative with Your Examples: When discussing your previous roles, be sure to include specific examples of successful campaigns you've managed. We love hearing about innovative ideas that led to real results, especially in paid media and affiliate programmes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows us you're genuinely interested in joining our team!
How to prepare for a job interview at Makeheroes
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be data-driven. Brush up on your metrics and KPIs related to paid media and affiliate programmes. Be ready to discuss how you've used data analysis in past roles to drive decisions and optimise campaigns.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing acquisition strategies. Think of specific examples where you designed and implemented successful campaigns. Highlight your ability to align these strategies with overall business goals, as this is crucial for the role.
✨Familiarise Yourself with the Brand
Do your homework on Snuggle Me Organic and its product line. Understand their commitment to quality and innovation in the baby product industry. This will help you tailor your answers and show that you're genuinely interested in contributing to their mission.
✨Collaboration is Key
This role involves working closely with various teams. Be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've worked with creative, eCommerce, or analytics teams to achieve marketing goals, as teamwork will be essential in this position.