At a Glance
- Tasks: Drive digital growth through ecommerce and marketing activities, ensuring engaging customer experiences.
- Company: Join a family-owned nursery furniture brand with over 30 years of innovation.
- Benefits: Flexible work options, competitive salary, and opportunities for professional development.
- Other info: Collaborative team environment with strong focus on creativity and growth.
- Why this job: Be part of a mission to support new parents while growing your digital marketing skills.
- Qualifications: Degree in Marketing or related field, plus 1-3 years of relevant experience.
The predicted salary is between 30000 - 40000 £ per year.
About Tutti Bambini
Tutti Bambini is a family‑owned nursery furniture company founded over 30 years ago by Michael and Debra Samuel with the goal of supporting new mothers and fathers during their first steps into parenthood. After years working in nursery retail, and as parents themselves, Michael and Debra realised that nursery furniture available on the market often didn’t offer the versatility, value, and safety that new parents needed for their little ones. Drawing on a background in technical design, and on their own parenting experiences, Michael and Debra created Tutti Bambini: a nursery furniture range combining elegance and beauty with innovation and practicality. From its beginnings in a little London store, the Tutti Bambini brand has grown to become a feature in nurseries across the UK, and includes ranges of cots, cot beds, nursing chairs, highchairs, and more. Crafted to the highest standards of quality and safety, every piece of Tutti Bambini furniture is designed to be loved, and used, by families for years to come. Tutti Bambini has been acquired by Heroes in 2023, and is now part of Heroes’ family of brands.
About the role
The Digital Marketing & Ecommerce Executive supports the delivery of Tutti Bambini’s digital growth strategy across ecommerce and marketing channels. The role is responsible for executing day‑to‑day digital activities that drive traffic, engagement, conversion and customer retention. Working across Ecommerce, CRM, Content, Social Media and Digital Marketing, the role helps ensure that campaigns, website content, customer communications and trading activity are delivered accurately, efficiently and to a high standard. The Digital Marketing & Ecommerce Executive plays a key role in supporting commercial performance, maintaining an excellent customer experience and contributing to the growth of the direct‑to‑consumer business.
Responsibilities
- Ecommerce Support: Support the day‑to‑day management of the ecommerce website. Upload and maintain product information, content and promotional activity. Ensure website content is accurate, up to date and aligned with brand standards. Assist with product launches, category updates and seasonal campaigns. Monitor website functionality and report issues where identified.
- Digital Marketing Support: Support the execution of digital marketing campaigns across owned and paid channels. Assist with campaign planning, coordination and reporting. Support content updates across digital channels. Help maintain campaign calendars and activity plans.
- CRM & Customer Communications: Support the creation and deployment of email marketing campaigns. Assist with customer segmentation and database management. Help execute customer lifecycle and retention activity. Support campaign testing and performance reporting.
- Content & Social Media: Coordinate digital content across website, email and social channels. Support content creation and asset management. Ensure brand consistency across all digital touchpoints. Assist with community engagement and social media activity where required.
- Performance Reporting & Analysis: Monitor key ecommerce and marketing performance metrics. Prepare regular performance reports and dashboards. Identify trends, opportunities and areas for improvement. Support data collection and analysis across digital channels.
- Operational Support: Coordinate activity across internal teams and external agencies. Maintain project trackers and campaign schedules. Ensure digital activities are delivered accurately and on time. Support wider business projects as required.
What success in the role looks like
- Deliver digital campaigns and ecommerce activities accurately and on time.
- Maintain high standards of website and content accuracy.
- Support the successful delivery of product launches and trading initiatives.
Ecommerce Performance
- Support improvements in conversion, revenue and customer engagement.
- Ensure product and promotional content is consistently maintained.
- Contribute to a positive customer experience across digital channels.
Marketing Effectiveness
- Support the successful execution of marketing campaigns.
- Contribute to increased customer engagement across email and digital channels.
- Ensure campaign assets and communications are delivered to schedule.
Customer Engagement
- Support CRM activity that improves customer engagement and retention.
- Contribute to growth in email database engagement and customer communications performance.
Data & Insight
- Produce accurate and timely reporting.
- Support the identification of opportunities for optimisation and growth.
- Use data and insight to inform recommendations and improvements.
Team Contribution
- Build strong working relationships across Ecommerce, Marketing and Customer Service teams.
- Demonstrate ownership, accountability and attention to detail.
- Contribute positively to team objectives and business goals.
About you
- Bachelor’s degree in Marketing, Digital Media, Business Administration, E‑commerce, or a related field or equivalent years experience in a business environment.
- 1 to 3 years of experience in a similar role.
- Hands‑on experience with Klaviyo (or a very similar e‑commerce CRM) building, testing, and scheduling email campaigns.
- Good understanding of email marketing hygiene: email templates, building basic segmentations (engaged subscribers, past buyers), and handling customer lists.
- Experience working inside a content management system (CMS) or e‑commerce platform—ideally Shopify.
- Experience pulling data from Google Analytics (GA4), Shopify dashboards, or Klaviyo reports to track open rates, click‑through rates (CTR), conversion rates, and website traffic.
Location: Tutti Bambini’s Head Office in North Finchley, with work from home every Friday.
Digital Marketing & Ecommerce Executive in London employer: Makeheroes
Tutti Bambini is an exceptional employer that fosters a supportive and innovative work culture, perfect for those passionate about digital marketing and ecommerce. Located in North Finchley, employees enjoy a flexible work environment with the opportunity to work from home every Friday, alongside a commitment to professional growth and development within a family-owned business that values quality and safety in nursery furniture. Joining Tutti Bambini means being part of a dedicated team that contributes to meaningful products for families, while also benefiting from a collaborative atmosphere that encourages creativity and personal advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Ecommerce Executive in London
✨Tip Number 1
Network like a pro! Reach out to friends, family, and former colleagues to let them know you're on the hunt for a Digital Marketing & Ecommerce Executive role. You never know who might have a lead or can introduce you to someone in the industry.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in digital marketing and ecommerce. Engage with relevant content and connect with professionals in the field to boost your visibility.
✨Tip Number 3
Prepare for interviews by researching Tutti Bambini and their products. Understand their brand values and how they support new parents. This will help you tailor your answers and show that you're genuinely interested in contributing to their mission.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're proactive and really keen on joining the Tutti Bambini team.
We think you need these skills to ace Digital Marketing & Ecommerce Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing & Ecommerce Executive role. Highlight relevant experience, especially with ecommerce platforms like Shopify and email marketing tools like Klaviyo. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and ecommerce. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since data is key in this role, don’t forget to mention your experience with analytics tools like Google Analytics. We love candidates who can pull insights from data to drive decisions, so give us some examples of how you've done this in the past!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Makeheroes
✨Know the Brand Inside Out
Before your interview, dive deep into Tutti Bambini's history, values, and product range. Understanding their mission to support new parents will help you align your answers with their goals and show genuine interest in the role.
✨Showcase Your Digital Skills
Be ready to discuss your hands-on experience with tools like Klaviyo and Shopify. Prepare examples of past campaigns you've worked on, focusing on how you contributed to engagement and conversion rates. This will demonstrate your practical knowledge and readiness for the role.
✨Prepare for Performance Metrics Questions
Expect questions about how you track and analyse performance metrics. Brush up on Google Analytics and be prepared to share insights from your previous roles. Highlight how you've used data to inform decisions and improve campaign outcomes.
✨Emphasise Team Collaboration
Tutti Bambini values strong teamwork, so think of examples where you've successfully collaborated with others. Discuss how you’ve built relationships across departments and contributed to team objectives, showcasing your ability to work well in a dynamic environment.
