At a Glance
- Tasks: Lead CRM optimisation for Email and SMS, driving revenue and personalisation.
- Company: Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Flexible freelance role with potential for extension and impactful work.
- Other info: Opportunity to train and mentor a marketing team in a dynamic environment.
- Why this job: Make a difference in families' lives while enhancing your CRM skills.
- Qualifications: Experience in managing CRM channels, especially with Klaviyo.
The predicted salary is between 30000 - 40000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About the role
Snuggle Me is seeking an experienced CRM Contractor to lead the optimisation and performance of our Email and SMS channels. This role will be responsible for driving measurable improvements in CRM revenue, efficiency, and customer personalisation. In addition to execution, the contractor will play a key role in training and upskilling the internal marketing team, ensuring sustainable, long-term CRM capability within the business. This is a freelance contractor role requiring an average commitment of approximately two days per week.
Responsibilities
- CRM Performance & Growth
- Own and optimise CRM channel performance across Email and SMS
- Deliver improvements in key KPIs, including:
- Revenue per recipient
- Conversion rate
- Click-through rate (CTR)
- Engagement rates
- Optimise lifecycle flows (e.g. welcome, abandoned cart, post-purchase, winback)
- Plan and execute campaign calendars aligned with commercial objectives
- Develop and implement a structured A/B testing roadmap
- Support Attentive SMS migration to Klaviyo (June) to strategically align SMS and Email
- CRM Efficiency & Database Optimisation
- Improve efficiency of CRM operations within Klaviyo
- Reduce platform costs through:
- List hygiene and suppression strategies
- Engagement-based segmentation
- Send optimisation
- Review and improve database structure, segmentation logic, and flow architecture
- Personalisation & Customer Data Strategy
- Develop a deeper understanding of customer behaviour and lifecycle
- Build and refine audience segments based on:
- Purchase behaviour
- Engagement patterns
- Lifecycle stage
- Implement personalised messaging strategies across campaigns and flows
- Leverage data insights to improve targeting and conversion performance
- Training & Team Enablement
- Train and mentor the Marketing Executive on CRM best practices
- Provide hands‑on guidance in using Klaviyo
- Develop internal documentation, playbooks, and frameworks
- Ensure knowledge transfer to enable long‑term internal ownership of CRM
Key Deliverables
- CRM audit with clear prioritised 2 year roadmap (short‑term wins vs long‑term improvements)
- Measurable uplift in CRM performance metrics
- Reduced CRM platform costs and improved efficiency
- Improved segmentation and database health
- Documented processes and playbooks
- A trained and upskilled Marketing Executive
Skills & Experience
- Essential
- Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
- Strong hands‑on expertise in Klaviyo
- Demonstrated success in driving revenue growth through CRM
- Strong analytical skills
- Experience in segmentation, lifecycle marketing, and personalisation strategies
- Experience working with DTC Brands from the USA or Baby Industry is a plus
- Key Competencies
- Commercially driven with a strong focus on ROI
- Highly organised with a structured approach to testing and optimisation
- Strong communication and stakeholder management skills
- Ability to balance strategic thinking with hands‑on execution
- Coaching and mentoring capability
Success Measures
- Increase in CRM‑attributed revenue
- Improvement in engagement and conversion metrics
- Reduction in CRM costs relative to revenue
- Enhanced quality and usability of customer data
- Internal team capability uplift
Additional Information
This role requires a balance of strategy, execution, and training. Growth is the primary objective, but must be delivered alongside improved efficiency and database health. Contract Type: Contract (6 months, with potential extension)
Freelance CRM (Customer Relationship Management) Contractor – Email & SMS employer: Makeheroes
At Snuggle Me Organic, we pride ourselves on being a leading employer in the baby product industry, fostering a culture of innovation and collaboration. Our commitment to employee growth is evident through our focus on training and upskilling, ensuring that every team member has the opportunity to thrive in their role. With a flexible freelance structure and a mission that positively impacts families worldwide, joining us means being part of a passionate team dedicated to enhancing the parenting journey.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance CRM (Customer Relationship Management) Contractor – Email & SMS
✨Tip Number 1
Network like a pro! Reach out to your connections in the baby product industry or CRM space. A friendly chat can lead to opportunities that aren’t even advertised yet. Don’t be shy; we all love a good conversation!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRM successes, especially with Email and SMS campaigns. We want to see those impressive metrics and how you’ve driven revenue growth. Make it pop!
✨Tip Number 3
Prepare for interviews by diving deep into Snuggle Me Organic’s mission and products. We’re all about enhancing parenting journeys, so think about how your experience aligns with that. Bring your ideas on how to optimise their CRM channels!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step. Let’s make your dream role a reality together!
We think you need these skills to ace Freelance CRM (Customer Relationship Management) Contractor – Email & SMS
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Contractor role. Highlight your experience with Email and SMS channels, especially in eCommerce. We want to see how your skills align with our mission at Snuggle Me Organic!
Show Off Your Analytical Skills:Since this role is all about driving measurable improvements, don’t forget to showcase your analytical prowess. Share specific examples of how you've optimised CRM performance in the past. Numbers speak volumes, so let them shine!
Demonstrate Your Hands-On Experience:We’re looking for someone with strong hands-on expertise in Klaviyo. Be sure to mention any relevant projects or campaigns you’ve executed using this platform. Show us that you can hit the ground running!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Makeheroes
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially with Klaviyo. Be ready to discuss how you've optimised Email and SMS channels in the past, and have specific examples of how you've driven revenue growth through these platforms.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with key performance indicators like conversion rates and engagement metrics. Bring data-driven examples that demonstrate how you've improved CRM performance and efficiency in previous roles.
✨Demonstrate Your Training Ability
Since this role involves training the internal marketing team, think of ways you've successfully mentored others before. Be ready to share your approach to developing documentation and playbooks that ensure long-term CRM capability.
✨Align with Their Mission
Familiarise yourself with Snuggle Me Organic's products and values. Show genuine enthusiasm for their mission to enhance parenting journeys, and be prepared to discuss how your skills can contribute to their goals in the baby product industry.
