At a Glance
- Tasks: Lead CRM optimisation for Email and SMS, driving revenue and personalisation.
- Company: Join Snuggle Me Organic, a trusted brand in the baby product industry.
- Benefits: Flexible freelance role with potential for long-term impact and growth.
- Other info: Collaborative environment focused on training and team development.
- Why this job: Make a difference in families' lives while enhancing your marketing skills.
- Qualifications: Experience in CRM channels, especially Klaviyo, and strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
About Snuggle Me Organic
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About the role
Snuggle Me is seeking an experienced CRM Contractor to lead the optimisation and performance of our Email and SMS channels. This role will be responsible for driving measurable improvements in CRM revenue, efficiency, and customer personalisation. In addition to execution, the contractor will play a key role in training and upskilling the internal marketing team, ensuring sustainable, long-term CRM capability within the business. This is a freelance contractor role requiring an average commitment of approximately two days per week.
Responsibilities
- CRM Performance & Growth
- Own and optimise CRM channel performance across Email and SMS
- Deliver improvements in key KPIs, including:
- Revenue per recipient
- Conversion rate
- Click-through rate (CTR)
- Engagement rates
- Optimise lifecycle flows (e.g. welcome, abandoned cart, post-purchase, winback)
- Plan and execute campaign calendars aligned with commercial objectives
- Develop and implement a structured A/B testing roadmap
- Support Attentive SMS migration to Klaviyo (June) to strategically align SMS and Email
- CRM Efficiency & Database Optimisation
- Improve efficiency of CRM operations within Klaviyo
- Reduce platform costs through:
- List hygiene and suppression strategies
- Engagement-based segmentation
- Send optimisation
- Review and improve database structure, segmentation logic, and flow architecture
- Develop a deeper understanding of customer behaviour and lifecycle
- Build and refine audience segments based on:
- Purchase behaviour
- Engagement patterns
- Lifecycle stage
- Implement personalised messaging strategies across campaigns and flows
- Leverage data insights to improve targeting and conversion performance
- Train and mentor the Marketing Executive on CRM best practices
- Provide hands‑on guidance in using Klaviyo
- Develop internal documentation, playbooks, and frameworks
- Ensure knowledge transfer to enable long‑term internal ownership of CRM
Key Deliverables
- CRM audit with clear prioritised 2 year roadmap (short‑term wins vs long‑term improvements)
- Measurable uplift in CRM performance metrics
- Reduced CRM platform costs and improved efficiency
- Improved segmentation and database health
- Documented processes and playbooks
- A trained and upskilled Marketing Executive
Skills & Experience
- Essential
- Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
- Strong hands‑on expertise in Klaviyo
- Demonstrated success in driving revenue growth through CRM
- Strong analytical skills
- Experience in segmentation, lifecycle marketing, and personalisation strategies
- Experience working with DTC Brands from the USA or Baby Industry is a plus
- Key Competencies
- Commercially driven with a strong focus on ROI
- Highly organised with a structured approach to testing and optimisation
- Strong communication and stakeholder management skills
- Ability to balance strategic thinking with hands‑on execution
- Coaching and mentoring capability
Success Measures
- Increase in CRM‑attributed revenue
- Improvement in engagement and conversion metrics
- Reduction in CRM costs relative to revenue
- Enhanced quality and usability of customer data
- Internal team capability uplift
Additional Information
This role requires a balance of strategy, execution, and training. Growth is the primary objective, but must be delivered alongside improved efficiency and database health.
Contract Type: Contract (6 months, with potential extension)
CRM Growth Contractor (Email & SMS) - Training & Impact employer: Makeheroes
Snuggle Me Organic is an exceptional employer, offering a dynamic work environment where innovation and quality are at the forefront of our mission to enhance family life. As a CRM Growth Contractor, you will not only drive impactful strategies in Email and SMS marketing but also play a vital role in training and empowering our internal team, fostering a culture of growth and collaboration. With flexible working arrangements and a commitment to employee development, Snuggle Me Organic provides a unique opportunity to contribute to a beloved brand while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Growth Contractor (Email & SMS) - Training & Impact
✨Tip Number 1
Network like a pro! Reach out to your connections in the baby product industry or CRM space. A friendly chat can lead to opportunities that aren’t even advertised yet. Don’t be shy; we all love a good conversation!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM successes, especially in Email and SMS. We want to see how you’ve driven revenue growth and improved engagement rates. Make it easy for potential employers to see your impact!
✨Tip Number 3
Prepare for interviews by diving deep into Snuggle Me Organic’s mission and products. Tailor your responses to show how your experience aligns with their goals. We’re all about making a positive impact, so let them know how you can contribute!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team. We’re excited to see what you bring to the table!
We think you need these skills to ace CRM Growth Contractor (Email & SMS) - Training & Impact
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Growth Contractor role. Highlight your experience with Email and SMS channels, especially in eCommerce, and show us how you've driven revenue growth in the past.
Show Off Your Skills:We want to see your hands-on expertise in Klaviyo! Include specific examples of how you've used it to optimise CRM performance and improve engagement rates. Don't hold back on the details!
Be Data-Driven:Since this role is all about improving metrics, share any relevant data or results from your previous roles. Show us how your analytical skills have led to measurable improvements in CRM performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Makeheroes
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM channels, especially Email and SMS. Be ready to discuss your hands-on experience with Klaviyo and how you've driven revenue growth in previous roles. This will show that you understand the tools and strategies needed for success.
✨Showcase Your Analytical Skills
Prepare to talk about specific KPIs you've improved in past positions. Bring examples of how you've optimised engagement rates or conversion metrics. This will demonstrate your ability to analyse data and make informed decisions that drive results.
✨Be Ready to Discuss Training Strategies
Since this role involves training the internal marketing team, think about your coaching style. Have examples ready of how you've successfully mentored others in CRM best practices. This will highlight your capability to empower the team and ensure long-term success.
✨Understand the Brand and Its Audience
Familiarise yourself with Snuggle Me Organic's products and their target audience. Being able to speak about how you would tailor CRM strategies to enhance customer personalisation will show that you're not just a fit for the role, but also for the brand's mission.
