Our client is a luxury British brand; they're looking for a Head of Wholesale to own this channel end-to-end. This is a pivotal commercial role, one where you'll set the strategy, build and deepen relationships with premium retail partners, and open new doors across the UK, Europe, the US, the Middle East and beyond.
Based in Cheltenham, a historic spa town and borough in Gloucestershire, England, located on the edge of the Cotswolds.
Salary up to 100K
Key Responsibilities
- Define and execute a wholesale growth strategy aligned with the brand's heritage positioning, identifying new account opportunities across the UK, Europe, US the Middle East, and beyond
- Own, nurture, and develop relationships with existing key accounts including premium department stores, independent country and lifestyle retailers, and equestrian trade partners —driving sell-through and long-term partnership value
- Manage seasonal order books, sales targets, and wholesale P&L, providing regular forecasting and performance reporting to the CEO and senior leadership team
- Lead and mentor the wholesale team, fostering a high-performance culture from the Cheltenham base and building capabilities to support the brand’s growth ambitions
- Collaborate closely with buying, merchandising, and design teams to ensure the wholesale range is commercially optimised, account-appropriate, and true to the brand’s British heritage DNA
- Represent the brand at trade shows, industry events, and showroom appointments, acting as a compelling ambassador for the brand’s British heritage story
- Monitor competitor activity, market trends, wholesale landscape to inform strategy and identify whitespace opportunities
- Work with operations and logistics teams to ensure fulfilment, delivery windows, and service levels consistently exceed account expectations
- You must have premium luxury contacts
- A deep understanding of the premium lifestyle market
- Exceptional relationship-builder, able to earn trust and create lasting partnerships with buyers and retail partners at all levels
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Head of Wholesale in Cheltenham employer: Make It Happen Recruitment
Make It Happen Recruitment is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Leicester. With a focus on employee growth, we provide ample opportunities for professional development and a competitive salary package, ensuring our team members thrive while managing key retail partnerships in the vibrant apparel sector.
Contact Details:
Make It Happen Recruitment Recruitment Team
