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- Tasks: Manage partnerships with gaming creators and companies to drive fundraising and engagement.
- Company: Make-A-Wish UK, dedicated to creating life-changing wishes for children.
- Benefits: 26 days annual leave, paid birthday leave, flexible working, and wellbeing support.
- Why this job: Join a passionate team making a real difference in children's lives through gaming.
- Qualifications: Experience in partnership management and a passion for gaming culture.
- Other info: Hybrid role with opportunities for personal and professional growth.
The predicted salary is between 45000 - 45000 £ per year.
Location: Reading, Hybrid (at least once a month to Reading office)
Hours: Full time
Salary: £45,000 per annum
Contract Type: Permanent
Campaign Closes: 27th February 2026
At Make‑A‑Wish UK, every role plays a part in creating life changing wishes for children with critical illnesses. We are seeking a Gaming & Partnership Manager who will support the Head of Gaming in expanding Make-A-Wish UK's presence across the gaming and creator landscape through delivering partnership strategies with creators, influencers, gaming companies, publishers, and platforms.
Gaming & Industry Partnerships (50%)
- Partnership Development & Management
- Manage and nurture relationships with gaming studios, publishers, esports organisations, platforms, and community partners.
- Support the Head of Gaming by converting warm introductions and early-stage outreach into structured, mutually beneficial partnerships.
- Build compelling partnership proposals, activation plans, and fundraising concepts tailored to each partner's brand and audience.
- Act as a reliable point of contact for partners, ensuring they feel supported, valued, and inspired to continue working with Make-A-Wish UK.
- Campaign & Project Delivery
- Co‑ordinate and manage gaming projects, creating schedules and project plans to ensure delivery on time, on budget, and to agreed KPIs.
- Support the Head of Gaming in delivering activities, campaigns, and events that contribute to team targets and wider strategic goals.
- Collaborate with other Income & Engagement teams on cross department projects.
- Coordinate and deliver a calendar of gaming campaigns and products that drive income and engagement, supporting the Head of Gaming's strategic roadmap.
- Ensure campaigns and products are delivered in time and to budget.
- Platforms & Infrastructure
- Build out and maintain gaming-focused fundraising platforms such as Tiltify and StreamLabs Charity.
- Support internal teams by helping educate the wider organisation on gaming culture, opportunities, and best practice, reinforcing the Head of Gaming's strategic direction.
Influencer & Creator Engagement (50%)
- Creator Relationship Development
- Recruit, develop, and nurture creator and influencer relationships to raise funds and increase engagement.
- Act as a day-to-day contact for key creator stakeholders, providing high quality relationship management.
- Undertake research and develop ideas to establish new creator relationships, working closely with the Head of Gaming to establish outreach priorities.
- Build and nurture a Make-A-Wish UK community of gaming influencers via Discord, email, and social channels.
- Create innovative opportunities to engage new creators and gaming contacts.
- Creator Campaigns & Activations
- Co‑ordinate and deliver creator-led fundraising campaigns and projects, including Wish 200 Week.
- Organise and participate in creator events, charity streams, and collaborative activations.
- Support creators with assets, guidance, and technical help to ensure smooth, impactful fundraising activity.
- Utilise technical knowledge of Tiltify and JustGiving and manage the Make-A-Wish UK presence through the associated branded account.
- Track creator performance, engagement, and impact to inform future strategy and support the Head of Gaming's planning.
- Content & Channel Management
- Develop and produce streams and creator-led content alongside the Communications team.
- Assist with gaming-focused content delivery, including clipping, editing, and technical support for internal and external teams.
Supporting Wish Granting
- Support the Wish Granting team to help deliver more influencer and entertainment-related wishes.
- Attend wishes where relevant and identify opportunities for creator or partner collaboration, feeding insights back to the Head of Gaming.
Other Responsibilities
- Supporter Experience
- Help create and deliver engagement plans that strengthen key relationships and networks, including events, cultivation activities, and educational touchpoints.
- Maintain accurate records for gaming campaigns and creator fundraisers in Salesforce.
- Produce documents such as proposals, briefs, and partner packs to ensure a positive experience for creators and entertainment contacts.
- Monitoring, Recording & Reporting
- Develop, maintain, and deliver reports on key performance indicators for campaigns and activities.
- Benchmark and monitor external activity to identify trends and opportunities, sharing insights with the Head of Gaming.
- Ensure systems, databases, project management documents, and planning tools remain accurate and up to date.
- Monitor and report on the budget throughout the year, providing rationale for any variances to the Head of Gaming.
Benefits
- 26 days annual leave with the option to buy/sell annual leave (pro rata for part time)
- Paid Birthday leave
- Flexible & Hybrid working arrangements
- Salary exchange pension scheme
- Paid volunteering days
- Pirkx subscription - Access to wellbeing support, GP appointments, training and events, retail discount platform, and much more
- Cycle to work initiative
Gaming & Creator Partnerships Manager in Reading employer: Make-A-Wish® UK
Contact Detail:
Make-A-Wish® UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Gaming & Creator Partnerships Manager in Reading
✨Tip Number 1
Get your networking game on! Reach out to people in the gaming and creator space, especially those who might know someone at Make-A-Wish UK. A friendly chat can lead to warm introductions that could make all the difference.
✨Tip Number 2
Show off your passion for gaming and charity! When you get the chance to chat with potential employers, share your ideas on how to engage creators and influencers. They’ll love seeing your enthusiasm and creativity in action.
✨Tip Number 3
Don’t forget to follow up! After any meetings or chats, drop a quick thank-you note. It keeps you fresh in their minds and shows you’re genuinely interested in the role and the mission of Make-A-Wish UK.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and making a difference in the gaming community.
We think you need these skills to ace Gaming & Creator Partnerships Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Gaming & Creator Partnerships Manager role. Highlight your relevant experience in gaming partnerships and influencer engagement, showing us why you're the perfect fit!
Show Your Passion: Let your enthusiasm for gaming and creator culture shine through in your application. We want to see your genuine interest in making a difference for children with critical illnesses through innovative partnerships.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Early!: Don’t wait until the last minute to submit your application. We might close the vacancy early if we get a lot of applications, so get yours in through our website as soon as you can!
How to prepare for a job interview at Make-A-Wish® UK
✨Know Your Gaming Landscape
Before the interview, dive deep into the gaming and creator landscape. Familiarise yourself with current trends, popular influencers, and successful campaigns. This knowledge will help you speak confidently about how you can contribute to Make-A-Wish UK's goals.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully managed partnerships in the past. Highlight your ability to nurture relationships with creators and gaming companies, as this role heavily relies on collaboration and communication.
✨Be Ready with Creative Ideas
Think of innovative fundraising concepts or partnership proposals that could align with Make-A-Wish UK’s mission. Presenting fresh ideas during the interview will demonstrate your proactive approach and passion for the role.
✨Understand Their Mission
Make sure you understand the core mission of Make-A-Wish UK. Be prepared to discuss how your skills and experiences can directly support their goal of creating life-changing wishes for children with critical illnesses. This alignment will show your genuine interest in the position.
