Freelance Logo Branding Designer
Freelance Logo Branding Designer

Freelance Logo Branding Designer

London Freelance No home office possible
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At a Glance

  • Tasks: Design a bold logo for a new retail brand launching on TikTok.
  • Company: Join Major Players, a leading creative talent agency committed to diversity and inclusion.
  • Benefits: Enjoy a £400 day rate and the flexibility of remote work.
  • Why this job: Shape a brand's identity in a fast-growing digital space while working independently.
  • Qualifications: 10+ years in branding with a strong portfolio in youth-oriented design.
  • Other info: Opportunity for additional projects and collaboration with creative teams.

We are working with an exciting retail brand gearing up to launch their TikTok Shop, and they are looking for a freelance logo designer to help bring their vision to life. This is a chance to shape the visual identity of a new consumer-facing brand that lives natively on TikTok and speaks directly to a Gen Z audience. If you are a senior-level designer with a love for bold typography, crafted design, and expressive brand work, this one is for you.

Key Responsibilities

  • Design a standout, typographically led logo for a new direct-to-consumer retail brand
  • Develop a crafted logo system that works in monochrome and reverse/negative applications
  • Explore visual elements including brand marks, colourways, and distressed/stamped textures
  • Deliver a logo that is digital-first, with strong visual cut-through on platforms like TikTok
  • Collaborate closely with internal stakeholders to ensure creative alignment
  • Package and deliver logo files for multi-platform use (TikTok Shop, web, packaging)

Skills & Experience

  • 10+ years of experience in branding, logo design, or visual identity development
  • Strong portfolio of work across consumer brands, retail, or youth-oriented products
  • Expert in expressive, typographic logo design
  • Experience designing for digital-first environments and social commerce
  • Confident working independently from concept to final delivery
  • Bonus: experience with product packaging or TikTok-native brand launches

Salary & Benefits

  • Day rate: £400 (Senior)
  • Start date: Tuesday 25th or Wednesday 26th June
  • Remote freelance contract
  • High-impact work for a brand launching in a fast-growing channel
  • Potential for additional brand development projects

Location & Workplace Policy

  • Remote working
  • UK-based candidates preferred

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we have consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating imperatively and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

Freelance Logo Branding Designer employer: Majorplayers.co.uk

Major Players is an exceptional employer, offering freelance designers the opportunity to work on high-impact projects for a dynamic retail brand launching on TikTok. With a strong commitment to diversity, equity, and inclusion, we foster a collaborative and creative work culture that empowers our team members to thrive. As a B Corp, we not only prioritise meaningful work but also provide avenues for professional growth and development in the fast-evolving digital landscape.
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Contact Detail:

Majorplayers.co.uk Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Freelance Logo Branding Designer

✨Tip Number 1

Make sure to showcase your best work in your portfolio, especially projects that highlight your expertise in typographic logo design. Since the role focuses on a bold and expressive style, include examples that resonate with a Gen Z audience.

✨Tip Number 2

Familiarise yourself with TikTok's visual trends and branding styles. Understanding what appeals to the platform's users can give you an edge in creating a logo that stands out and connects with the target demographic.

✨Tip Number 3

Network with professionals in the retail and branding sectors, particularly those who have experience with TikTok-native brands. Engaging with these communities can provide insights and potential referrals that may help you land the job.

✨Tip Number 4

Prepare to discuss your design process in detail during any interviews. Be ready to explain how you approach logo creation, from concept development to final delivery, and how you ensure alignment with stakeholders throughout the project.

We think you need these skills to ace Freelance Logo Branding Designer

Expertise in Logo Design
Strong Typography Skills
Visual Identity Development
Experience with Digital-First Design
Understanding of Social Commerce
Creative Collaboration
Branding Strategy
Proficiency in Design Software (e.g., Adobe Creative Suite)
Ability to Work Independently
Portfolio of Consumer Brand Work
Knowledge of Colour Theory
Experience with Packaging Design
Adaptability to Gen Z Trends
Attention to Detail

Some tips for your application 🫡

Tailor Your Portfolio: Make sure to showcase your best work that aligns with the retail and Gen Z audience. Highlight projects that demonstrate your expertise in bold typography and expressive brand design.

Craft a Compelling Cover Letter: In your cover letter, express your passion for branding and your understanding of TikTok as a platform. Mention any relevant experience you have with digital-first environments and how you can contribute to the brand's vision.

Highlight Relevant Experience: Clearly outline your 10+ years of experience in branding and logo design. Include specific examples of past projects that involved collaboration with stakeholders and delivering multi-platform logo files.

Showcase Your Process: Consider including a brief description of your design process in your application. This could involve how you approach concept development, stakeholder collaboration, and final delivery, which will demonstrate your confidence in working independently.

How to prepare for a job interview at Majorplayers.co.uk

✨Showcase Your Portfolio

Make sure to bring a well-curated portfolio that highlights your best logo designs, especially those that resonate with Gen Z. Include examples of typographic work and any projects that demonstrate your ability to create bold and expressive branding.

✨Understand the Brand's Vision

Before the interview, research the retail brand launching on TikTok. Understand their target audience and what makes them unique. This will help you align your design ideas with their vision and show that you're genuinely interested in their project.

✨Prepare for Collaboration Questions

Since the role involves working closely with internal stakeholders, be ready to discuss your collaborative process. Share examples of how you've successfully worked with teams in the past to ensure creative alignment and deliver impactful designs.

✨Discuss Digital-First Design Strategies

Given the focus on digital platforms like TikTok, be prepared to talk about your experience designing for digital-first environments. Highlight any strategies you've used to ensure strong visual cut-through and engagement on social media.

Freelance Logo Branding Designer
Majorplayers.co.uk
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