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- Tasks: Join us as a Freelance E-Commerce & Optimisation Manager, focusing on growth and user experience.
- Company: Be part of a unique home brand experiencing exciting growth.
- Benefits: Flexible part-time role with competitive freelance pay and a vibrant office environment.
- Why this job: Make a real impact on our eCommerce strategy while working in a dynamic team.
- Qualifications: Experience in eCommerce, SEO, and UX optimisation is essential; familiarity with Shopify and analytics tools is a plus.
- Other info: Work 2 days a week in Central London and collaborate with talented professionals.
The predicted salary is between 40000 - 77000 £ per year.
Super exciting opportunity for a Freelance E-Commerce & Optimisation Manager to join a unique & leading home brand, at a time of huge growth. This role is 2 days per week. They are looking for an experienced, enthusiastic, immediately available candidate to join their team ASAP and get stuck in.
Key Responsibilities
- Organic Growth & Conversion Optimisation:
- Improve on-site user experience (UX) and conversion rate optimisation (CRO) to increase revenue and engagement.
- Manage and coordinate updates with external web development agencies to enhance site speed, user experience, and feature rollouts.
- Develop a data-driven testing roadmap for A/B testing, heatmaps, and session recordings to reduce friction across the omnichannel journey.
- Own the SEO strategy (technical and content) to drive organic traffic growth and search ranking improvements.
- Ensure earned media placements drive traffic and SEO value by acquiring backlinks, improving affiliate conversion rates, and increasing digital press mentions and domain authority.
- Track performance metrics such as referral traffic, cost per acquisition (CPA), and affiliate growth.
- Oversee desktop UX improvements including navigation, homepage design, site search, and checkout flow enhancements.
- Implement mobile-first design strategies to enhance touch interactions, page speed, and mobile conversion rates.
- Monitor key performance indicators such as time on page, checkout abandonment rates, conversion rate by traffic source, as well as CAC, LTV, and ROAS.
- Lead and optimise the referral programme by testing referral incentives, tracking referral-driven revenue, and refining customer segmentation.
- Support digital paid media teams with insights and landing page optimisation to improve customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
- Familiarity with affiliate marketing strategies and referral programmes.
- Basic knowledge of HTML, CSS, and JavaScript to support technical SEO improvements.
Skills & Experience
- Proven experience in eCommerce, CRO, SEO, and UX optimisation.
- Strong knowledge of Shopify, Google Analytics, and A/B testing tools (e.g., Google Optimize, Hotjar, VWO).
- Ability to manage external web developers and coordinate site updates.
- Deep understanding of SEO best practices (technical and content), including keyword research, link building, and content optimisation.
- Experience in data-driven decision-making, CRO methodologies, and user behaviour analysis.
- Strong analytical mindset with expertise in tracking attribution, conversion rates, and funnel performance.
Salary & Benefits :
- Depending on experience but within the freelance equivalent of 50K-55K per annum
Location & Workplace Policy
- 2-3 days per week in offices in Central London
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Freelance Ecommerce & Optimisation Manager (Part-time) employer: Majorplayers.co.uk
Contact Detail:
Majorplayers.co.uk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Ecommerce & Optimisation Manager (Part-time)
✨Tip Number 1
Make sure to showcase your experience with eCommerce platforms like Shopify. Highlight any specific projects where you've successfully improved conversion rates or user experience, as this will resonate well with the hiring team.
✨Tip Number 2
Familiarize yourself with the latest trends in SEO and CRO. Being able to discuss recent changes in algorithms or new tools during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share examples of how you've used analytics tools like Google Analytics to inform your strategies and improve performance metrics.
✨Tip Number 4
Since this role involves managing external web developers, think about your past experiences in coordinating with teams. Be prepared to talk about how you effectively communicated project requirements and ensured timely updates.
We think you need these skills to ace Freelance Ecommerce & Optimisation Manager (Part-time)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in eCommerce, CRO, SEO, and UX optimisation. Use specific examples that demonstrate your skills with tools like Shopify and Google Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your immediate availability and how your background aligns with their needs, particularly in organic growth and conversion optimisation.
Showcase Relevant Projects: Include specific projects or case studies in your application that illustrate your success in improving user experience and conversion rates. Highlight any data-driven results you achieved.
Highlight Technical Skills: Since the role requires basic knowledge of HTML, CSS, and JavaScript, make sure to mention any relevant technical skills you possess. This will show your capability to support technical SEO improvements.
How to prepare for a job interview at Majorplayers.co.uk
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in eCommerce, particularly focusing on conversion rate optimisation (CRO) and user experience (UX). Highlight specific projects where you successfully improved site performance or increased revenue.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes a data-driven approach, come equipped with examples of how you've used analytics tools like Google Analytics or A/B testing platforms to inform your strategies. Discuss metrics you tracked and the outcomes of your decisions.
✨Familiarity with Tools and Technologies
Make sure to mention your proficiency with Shopify, Google Optimize, Hotjar, and any other relevant tools. If you have basic knowledge of HTML, CSS, or JavaScript, be ready to explain how this has helped you in past roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to SEO, digital PR, or UX improvements. Think through potential scenarios and prepare structured responses that demonstrate your problem-solving skills and strategic thinking.
