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- Tasks: Lead digital marketing strategies and drive online performance for a growing team.
- Company: Dynamic company in Telford with a focus on innovation and growth.
- Benefits: Competitive salary, 20 days leave, pension scheme, and free snacks.
- Why this job: Make a real impact on business growth while leading a passionate marketing team.
- Qualifications: Experience in digital marketing, especially in ecommerce, and strong analytical skills.
- Other info: Opportunity for career development and collaboration with senior stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
My Client is currently recruiting for an experienced Digital Marketing Manager based in Telford to join a growing team in a pivotal, senior role. This is an opportunity for a commercially minded digital leader to take ownership of online performance, directly influencing growth, visibility, and revenue. This is an office based role.
Salary dependent on experience. Hours of work – Monday – Friday 9am – 5pm. 20 days annual leave + bank holidays. Company contributed pension scheme. Life Assurance. Training courses and events. Free tea, coffee, fruit and snacks. On-site gym equipment. Free parking.
Reporting to the Sales & Marketing Director, you will lead our marketing team, manage agency partners, and drive strategy across ecommerce, marketplaces, and digital channels. While the role is primarily digital-focused, you will also collaborate with the Business Development Manager to ensure offline activity supports wider business objectives. You’ll shape digital strategy end-to-end, from performance marketing and CRO through to marketplaces, SEO, and customer experience. You’ll have the autonomy to test, learn, and implement improvements quickly. This position combines hands-on delivery with leadership, allowing you to both execute and build a growing marketing team. You’ll work closely with senior stakeholders, directly influencing commercial decisions and seeing the real impact of your work on business performance.
Responsibilities:
- Strategy & Performance
- Plan, develop, and implement effective digital marketing strategies
- Own performance metrics across all online channels including Shopify websites, Amazon, and eBay
- Monitor and report on KPIs including conversion rate, CAC/ROAS, AOV, and repeat purchase behaviour
- Analyse trends and identify opportunities to drive traffic and revenue growth
- Website & CRO
- Identify UX, messaging, and checkout funnel drop-offs to improve conversion rates
- Deliver high-impact improvements using Shopify apps, heatmaps, and on-site feedback tools
- Oversee SEO activity including audits, testing, and optimisation to improve discoverability and domain authority
- Marketplaces & Channels
- Create, manage, and optimise listings across all online marketplaces
- Manage external agencies responsible for PPC and email marketing, ensuring activity aligns with KPIs and wider strategy
- Research and implement email automation and lifecycle marketing opportunities
- Leadership & Collaboration
- Directly manage and mentor a Marketing Executive and future team members
- Work cross-functionally to resolve issues, improve processes, and enhance the customer experience
- Review and improve offline marketing activity to support B2B and government sales growth
Experience and Skills:
- Proven experience in digital marketing within an ecommerce environment
- Strong commercial mindset with the ability to turn data into actionable insight
- Hands-on experience with Shopify, Google Analytics, and paid media platforms advantageous
- Excellent analytical, organisational, and communication skills
- Awareness of current online marketing concepts, strategy and best practice
- Experience managing or mentoring team members is desirable but not essential
Contact Alex at Major Recruitment Telford for further information. We will carefully consider your application and advise you as to whether we are able to progress with your application, within 3 working days. If you do not hear from us within this time, your details will not be retained. If you're not successful on this occasion, please continue to apply to future roles that we advertise. Major Recruitment are an employment agency working on behalf of our clients. Should you be seeking a new permanent position, temporary assignment or contract, you will find our staff professional and courteous, and our interview process straightforward. We are located in thriving Telford and we focus on jobs in Shropshire, Staffordshire, North Wales and Wolverhampton. Major Recruitment specialise in industrial, commercial, driving and technical recruitment.
Digital Marketing Manager in Telford employer: Major Recruitment Telford
Contact Detail:
Major Recruitment Telford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Telford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local events in Telford. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital marketing strategies and come ready with ideas on how you can contribute to their growth. This shows you're genuinely interested and proactive!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application first-hand and connect with you directly.
We think you need these skills to ace Digital Marketing Manager in Telford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in ecommerce and digital marketing, focusing on metrics and achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven online performance and influenced growth in previous positions.
Showcase Your Analytical Skills: Since this role requires a strong commercial mindset, be sure to include any relevant data analysis experience. Mention tools like Google Analytics and how you've used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and get back to you within 3 working days!
How to prepare for a job interview at Major Recruitment Telford
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to ecommerce. Familiarise yourself with platforms like Shopify, Google Analytics, and PPC strategies, as these will likely come up during your chat.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive decisions in past roles. Prepare examples of how you've improved KPIs like conversion rates or customer acquisition costs, as this will demonstrate your commercial mindset and ability to turn insights into action.
✨Prepare for Leadership Questions
Since this role involves managing a team, think about your leadership style and experiences. Have examples ready that showcase how you've mentored others or led projects, as this will highlight your capability to build and guide a growing marketing team.
✨Understand the Company’s Goals
Research the company and its current digital marketing strategies. Be prepared to discuss how you can align your skills with their objectives, particularly in driving growth and enhancing customer experience across both online and offline channels.
