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- Tasks: Lead digital marketing strategies and drive online performance for growth and visibility.
- Company: Join a dynamic team at a growing company in Telford.
- Benefits: Enjoy competitive salary, 20 days leave, gym access, and free snacks.
- Why this job: Make a real impact on business performance while shaping digital strategy.
- Qualifications: Experience in digital marketing, especially in ecommerce, is essential.
- Other info: Opportunity for career growth and mentoring within a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
My Client is currently recruiting for an experienced Digital Marketing Manager based in Telford to join a growing team in a pivotal, senior role. This is an opportunity for a commercially minded digital leader to take ownership of online performance, directly influencing growth, visibility, and revenue. This is an office based role.
Salary dependent on experience. Hours of work – Monday – Friday 9am – 5pm. 20 days annual leave + bank holidays. Company contributed pension scheme. Life Assurance. Training courses and events. Free tea, coffee, fruit and snacks. On-site gym equipment. Free parking.
Reporting to the Sales & Marketing Director, you will lead our marketing team, manage agency partners, and drive strategy across ecommerce, marketplaces, and digital channels. While the role is primarily digital-focused, you will also collaborate with the Business Development Manager to ensure offline activity supports wider business objectives. You’ll shape digital strategy end-to-end, from performance marketing and CRO through to marketplaces, SEO, and customer experience. You’ll have the autonomy to test, learn, and implement improvements quickly. This position combines hands-on delivery with leadership, allowing you to both execute and build a growing marketing team. You’ll work closely with senior stakeholders, directly influencing commercial decisions and seeing the real impact of your work on business performance.
Responsibilities
- Strategy & Performance
- Plan, develop, and implement effective digital marketing strategies.
- Own performance metrics across all online channels including Shopify websites, Amazon, and eBay.
- Monitor and report on KPIs including conversion rate, CAC / ROAS, AOV, and repeat purchase behaviour.
- Analyse trends and identify opportunities to drive traffic and revenue growth.
- Website & CRO
- Identify UX, messaging, and checkout funnel drop-offs to improve conversion rates.
- Deliver high-impact improvements using Shopify apps, heatmaps, and on-site feedback tools.
- Oversee SEO activity including audits, testing, and optimisation to improve discoverability and domain authority.
- Marketplaces & Channels
- Create, manage, and optimise listings across all online marketplaces.
- Manage external agencies responsible for PPC and email marketing, ensuring activity aligns with KPIs and wider strategy.
- Research and implement email automation and lifecycle marketing opportunities.
- Leadership & Collaboration
- Directly manage and mentor a Marketing Executive and future team members.
- Work cross-functionally to resolve issues, improve processes, and enhance the customer experience.
- Review and improve offline marketing activity to support B2B and government sales growth.
Experience and Skills
- Proven experience in digital marketing within an ecommerce environment.
- Strong commercial mindset with the ability to turn data into actionable insight.
- Hands‑on experience with Shopify, Google Analytics, and paid media platforms advantageous.
- Excellent analytical, organisational, and communication skills.
- Awareness of current online marketing concepts, strategy and best practice.
- Experience managing or mentoring team members is desirable but not essential.
Digital Marketing Manager in Shrewsbury employer: Major Recruitment Telford
Contact Detail:
Major Recruitment Telford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Shrewsbury
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend local events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in digital marketing. Include case studies, metrics, and any successful campaigns you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Know their strengths and weaknesses in online marketing, and come armed with ideas on how you could improve their strategy. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Digital Marketing Manager in Shrewsbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with ecommerce, performance metrics, and any hands-on work with platforms like Shopify and Google Analytics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven online performance and influenced growth in previous positions. We love a good story that showcases your achievements!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention your experience with KPIs and metrics. Talk about how you've used data to inform decisions and improve conversion rates. We’re keen on candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Major Recruitment Telford
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to ecommerce. Familiarise yourself with platforms like Shopify, Google Analytics, and PPC strategies, as these will likely come up during your interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of KPIs you've monitored, such as conversion rates or customer acquisition costs, and explain how you turned insights into actionable strategies.
✨Demonstrate Leadership Experience
Even if you haven't formally managed a team, think about times you've led projects or mentored colleagues. Highlight your ability to collaborate cross-functionally and how you've contributed to team success in previous roles.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their current digital strategy, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
