At a Glance
- Tasks: Lead the TikTok Shop, building a creator commerce engine and driving performance.
- Company: Join a fast-growing wellness brand with a commitment to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and high-volume content production.
- Why this job: Be at the forefront of creator commerce and make a real impact on sales.
- Qualifications: Experience in scaling TikTok Shop and a strong understanding of performance metrics.
The predicted salary is between 50000 - 70000 € per year.
We're partnering with one of the UK's fastest-growing wellness & lifestyle brands to hire a TikTok Shop Lead — a pivotal role focused on building a high-performance creator commerce engine from the ground up. You'll take ownership of TikTok Shop as a core business unit, developing strategy, building a creator ecosystem, and driving performance through high-volume content, rapid testing, and continuous optimisation.
Key Responsibilities
- Build and scale a high-performing network of TikTok Shop creators and affiliates
- Launch and manage always-on creator programmes, incentives, and partnerships to drive consistent content and sales
- Develop a scalable creator acquisition and retention strategy focused on performance and output
- Own TikTok Shop as a revenue channel, driving GMV growth and commercial performance
- Work cross-functionally with paid media, creative, and e-commerce teams to maximise impact
- Continuously refine strategy based on performance data and platform opportunities
- Enable high-volume content production with a strong focus on testing and iteration
- Track and analyse key metrics including GMV, CPA, ROAS, and content performance
- Implement rapid test-and-learn cycles, scaling what works and eliminating underperformance
Skills & Experience
- Proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
- Strong background in affiliate marketing, creator ecosystems, or performance-driven influencer strategy
- Deep understanding of TikTok content, trends, and what drives conversion (not just engagement)
- Highly data-driven, with confidence working across GMV, CPA, ROAS, and performance metrics
- Experience managing high volumes of content and fast-paced testing environments
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B CorpTM, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
TikTok Shop Lead in London employer: Major Players | B CorpTM
At Major Players, we pride ourselves on being a leading digital, marketing, and creative talent agency that champions diversity, equity, and inclusion. As a TikTok Shop Lead, you'll thrive in a dynamic work culture that fosters innovation and collaboration, with ample opportunities for professional growth and development. Join us in our mission to create impactful change while enjoying the benefits of a supportive environment that values your contributions and encourages creativity.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working in creator commerce or TikTok. Attend events, join online forums, and don’t be shy to slide into DMs – you never know who might help you land that dream role!
✨Tip Number 2
Show off your TikTok skills! Create a personal TikTok account where you can showcase your understanding of trends and content creation. This not only demonstrates your passion but also gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like the one we're partnering with, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Keep an eye on performance metrics! Familiarise yourself with key metrics like GMV, CPA, and ROAS. Being able to discuss these confidently in interviews will show that you’re not just a creative mind, but also a data-driven strategist ready to drive results.
We think you need these skills to ace TikTok Shop Lead in London
Some tips for your application 🫡
Show Your TikTok Savvy:Make sure to highlight your experience with TikTok and creator commerce in your application. We want to see how you've scaled similar projects and what strategies you've used to drive performance.
Data is Key:Since this role is all about performance metrics, don’t forget to include specific examples of how you've worked with GMV, CPA, and ROAS in your previous roles. We love data-driven candidates!
Be Creative and Bold:This position requires a high volume of content production, so let your creativity shine through in your application. Share any innovative ideas or campaigns you've executed that could inspire us.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest TikTok trends and features. Familiarise yourself with successful creator commerce strategies and be ready to discuss how you can leverage these for the role. Show them you’re not just a user, but a savvy strategist!
✨Data is Your Best Friend
Brush up on your understanding of key performance metrics like GMV, CPA, and ROAS. Be prepared to share examples of how you've used data to drive decisions in past roles. This will demonstrate your analytical skills and show that you can optimise performance effectively.
✨Showcase Your Creator Network
If you have connections with TikTok creators or experience in building creator ecosystems, make sure to highlight this. Discuss any past partnerships or programmes you've managed, and how they contributed to revenue growth. This will illustrate your ability to scale the TikTok Shop successfully.
✨Be Ready to Test and Learn
Prepare to talk about your approach to rapid testing and iteration. Share specific examples of campaigns where you’ve tested different strategies and what you learned from them. This shows you’re adaptable and focused on continuous improvement, which is crucial for this role.
