At a Glance
- Tasks: Lead social media strategy and drive growth across platforms like TikTok and Instagram.
- Company: Join a fast-growing AI video creation platform with a dynamic culture.
- Benefits: Creative autonomy, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on cultural trends and innovation.
- Why this job: Shape the future of social content in an innovative AI-driven environment.
- Qualifications: Proven experience in social media growth and strong creative instincts.
The predicted salary is between 60000 - 80000 € per year.
We're hiring a Social Media Lead to join a fast-growing AI video creation platform as their Social Lead. This is a senior, strategic role where you'll own the social function, setting the vision, building the playbook, and driving organic growth across LinkedIn, Instagram, TikTok, and X. You'll be equal parts strategist and creative leader, shaping how a leading AI product shows up across social while managing a team of specialists and creators to execute at pace and scale.
Key Responsibilities
- Own social strategy end-to-end, setting clear KPIs and translating performance data into action
- Lead strategy on AI-first, product-led content that turns platform features into high-impact moments for the wider AI/tech community
- Design repeatable content series and launch frameworks that connect social to product moments and demand generation
- Monitor platform trends and cultural shifts closely, moving quickly to test, learn, and iterate
- Lead and develop a team including Paid Social, Community Manager, and Creators
- Set workflows, briefs, and production standards that maintain quality and speed at scale
- Partner with Influencer Marketing and Paid Social teams to extend reach and unlock growth opportunities
- Act as the creative standard-bearer for the team, driving sharper copy, stronger concepts, and higher craft
Skills & Experience
- Proven track record of driving product-led social growth
- Highly data-driven with the ability to spot what's working early and act on it fast
- Strong trend radar across both cultural moments and AI/tech innovation
- Excellent copywriting across formats – able to distil complex product information into compelling messaging
- Strong creative instincts with an eye for design and a consistent ability to produce scroll-stopping content
- Experience building repeatable content systems, launch frameworks, and scalable playbooks
- A track record of building an engaged audience or community with genuine credibility in the space
- Experience managing creators, partners, and external collaborators to a high standard
Why This Role
- High ownership of social strategy, team leadership, and creative direction for a fast-scaling AI-native brand
- Work at the intersection of AI, product, and social storytelling
- Join a company undergoing a major GenAI transformation, shaping how social content is made
- Collaborative, fast-paced environment with strong creative autonomy
Social Media Lead in London employer: Major Players | B CorpTM
Join a dynamic and innovative AI video creation platform as a Social Media Lead, where you'll have the opportunity to shape the social strategy of a fast-scaling brand. Our collaborative and fast-paced work culture fosters creativity and autonomy, allowing you to lead a talented team while driving impactful growth across major social platforms. With a strong focus on employee development and a commitment to diversity and inclusion, we provide a rewarding environment for those looking to make a meaningful impact in the tech community.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn, attend events, and engage with content related to social media and AI. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. We want to see how you can turn product features into engaging moments that resonate with audiences.
✨Tip Number 3
Stay ahead of the game! Keep an eye on the latest trends in social media and AI. Being able to discuss these insights during interviews will show that we’re not just followers but leaders in the space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Show Your Creative Side:As a Social Media Lead, creativity is key! Make sure your application reflects your unique style and approach. Use engaging language and showcase your ability to turn complex ideas into compelling messages.
Be Data-Driven:We love numbers! Highlight your experience with data analysis in your application. Share examples of how you've used performance metrics to drive social strategy and make impactful decisions.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to the role by aligning your skills and experiences with the job description. Show us how you can own the social strategy and lead a team effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your Platforms
Make sure you’re well-versed in the nuances of LinkedIn, Instagram, TikTok, and X. Research recent trends and successful campaigns on these platforms to show that you understand what works and why. This will help you demonstrate your strategic thinking during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive social growth in the past. Bring examples of KPIs you've set and how you've translated performance data into actionable strategies. This will highlight your data-driven approach, which is crucial for this role.
✨Bring Creative Ideas
Think of a few innovative content ideas or frameworks that could work for the company’s AI product. Presenting fresh concepts during the interview will showcase your creative instincts and ability to produce engaging content that resonates with the audience.
✨Demonstrate Leadership Experience
Since this role involves managing a team, be ready to share your experiences in leading and developing others. Discuss how you've set workflows and maintained quality while scaling efforts. This will show that you can handle the responsibilities of a Social Media Lead effectively.
