At a Glance
- Tasks: Lead the CRM strategy for 18+ brands across the UK and US.
- Company: Join a renowned multi-brand hospitality group in London.
- Benefits: Competitive salary, career progression, and a collaborative team environment.
- Other info: Opportunity to influence and grow within a dynamic marketing team.
- Why this job: Own a high-impact CRM role during an exciting transformation phase.
- Qualifications: Proven CRM leadership and strong technical platform knowledge required.
The predicted salary is between 60000 - 80000 € per year.
Location: London (4 days in-office)
Job Type: Full-Time, Permanent
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US. This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets. This is a strategic yet deeply hands-on role. You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
Key Responsibilities
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Build and optimise automated customer journeys, segmentation logic and lifecycle programmes
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Oversee campaign delivery in a high-volume environment (managing 10–20+ campaigns weekly)
- Champion multi-market CRM best practice across the business
Skills & Experience Required
- Proven CRM leadership experience, ideally within a multi-brand or high-volume environment
- Strong technical platform knowledge, Salesforce Marketing Cloud, Braze, Bloomreach, or similar enterprise CDP/CRM tools
- Experience with or strong transferable knowledge applicable to Iterable
- Confident bridging marketing and IT teams on data, segmentation and integration requirements
- Multi-market or global CRM experience essential
- Hands‐on delivery mindset, comfortable being both strategic and executional
- Hospitality, travel, leisure or multi-brand retail background preferred
Why Apply?
- Own the full CRM ecosystem across a well-known portfolio of brands
- High‐impact, high‐visibility role at a business going through an exciting period of transformation
- Work in a lean, collaborative team with real ownership and influence
- Strong progression potential as the team grows
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Senior CRM Manager in London employer: Major Players | B CorpTM
Join one of the UK's most iconic multi-brand hospitality groups as a Senior CRM Manager, where you'll have the opportunity to lead a dynamic CRM ecosystem that impacts millions of customers across the UK and US. With a collaborative work culture that values innovation and ownership, you'll benefit from strong career progression opportunities while working in a fast-paced environment that embraces diversity and inclusivity. This role not only offers the chance to make a significant impact but also provides a supportive atmosphere for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and CRM sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM strategies. Familiarise yourself with their brands and think about how your experience can elevate their CRM game. Show them you’re not just another candidate!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who take that extra step. Plus, it gives you a better chance of being noticed by our hiring team. Let’s get you that Senior CRM Manager role!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience with CRM platforms and any leadership roles you've had, especially in multi-brand environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can bring value to our team. Be sure to mention your hands-on experience and any specific successes you've had in previous roles.
Showcase Your Technical Skills:Since this role involves a lot of technical detail, don’t shy away from showcasing your platform knowledge. Mention any experience with Salesforce Marketing Cloud, Iterable, or similar tools. We love candidates who can bridge the gap between marketing and IT!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Iterable. Brush up on your technical knowledge and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed CRM strategies in previous positions. Highlight your experience with multi-brand environments and how you’ve driven performance improvements through data-driven decisions.
✨Bridge the Gap Between Teams
Since this role requires collaboration between marketing and IT, think of specific instances where you’ve successfully liaised between different teams. Be ready to discuss how you managed data integrations and audience management effectively.
✨Demonstrate Your Hands-On Approach
This position is both strategic and executional, so be prepared to talk about your hands-on experience in managing high-volume campaigns. Share how you’ve optimised customer journeys and automated processes to enhance engagement.
