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- Tasks: Lead marketing strategies for membership growth and engagement through creative campaigns.
- Company: Join a premium lifestyle brand with a focus on community and innovation.
- Benefits: Enjoy flexible working, bonuses, wellbeing support, and lifestyle perks.
- Why this job: Shape the future of a global brand's membership experience and make a real impact.
- Qualifications: Experience in digital marketing and CRM, ideally in membership or subscription models.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Central London (4x days in, 1x day WFH)
Job Type: Full-Time, Permanent
This is a great opportunity to join a premium lifestyle and active brand in a newly created Membership Marketing Manager role. You will lead the strategy and execution of the brand's membership and subscription offering, driving acquisition, retention, engagement, and lifetime value through compelling storytelling, integrated campaigns, and multi-channel digital journeys. You will shape how they talk to members, who to target, and how they convert interest into long-term commitment.
Key Responsibilities- Define and execute global marketing strategies for membership acquisition, retention, and growth.
- Own the membership funnel, optimising awareness, conversion, upsell, renewal rates, and engagement.
- Lead CRM and lifecycle marketing, including segmentation, personalisation, and automation across email, social, app, web, and other channels.
- Partner with cross-functional teams (Brand, Retail, Digital, Community, Tech, Finance) to ensure integrated campaigns and seamless member experiences.
- Influence the digital product roadmap to enhance the membership app experience, adoption, and engagement.
- Report on key performance metrics such as CPA, churn, LTV, ARPU, and ROAS, using insights to shape future campaigns.
- Support marketing at physical events and activations to bring the membership to life in market.
- Proven experience in digital marketing, CRM, and lifecycle campaigns, ideally within membership, subscription, or community-based models.
- Strong analytical skills, with the ability to interpret CPA, churn, LTV, engagement, and ROI metrics.
- Experienced in leading campaigns end-to-end across multiple channels.
- Ability to collaborate across multiple teams and influence stakeholders.
- Background in premium lifestyle, fashion, active, or DTC brands.
- Familiarity with marketing automation, analytics platforms, and app management.
- Lead and shape the strategy for a premium membership offering within a growing global brand.
- Directly impact membership growth, engagement, and retention.
- Benefits include bonus scheme, flexible working, annual leave allowance, wellbeing support, and selected lifestyle perks.
- Opportunities to engage with community-focused initiatives and brand experiences.
Membership Marketing Manager in London employer: Major Players | B CorpTM
Contact Detail:
Major Players | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to showcase your creativity and analytical skills, so make it pop and keep it relevant to membership marketing.
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research their current membership offerings and think about how you can contribute to their growth. Bring fresh ideas to the table and be ready to discuss how you can optimise their membership funnel.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out!
We think you need these skills to ace Membership Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Membership Marketing Manager role. Highlight your experience in digital marketing and CRM, especially within membership or subscription models, to show us you’re the perfect fit!
Showcase Your Analytical Skills: We love numbers! When you describe your past experiences, include specific metrics like CPA, churn, and LTV. This will demonstrate your strong analytical skills and how you can drive results in our membership strategies.
Emphasise Collaboration: This role involves working with various teams, so let us know about your experience collaborating across departments. Share examples of how you’ve influenced stakeholders and led integrated campaigns to create seamless member experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, churn, and LTV. Be ready to discuss how you've used these metrics in past roles to drive membership growth and engagement. This shows you understand the business side of marketing.
✨Showcase Your Storytelling Skills
Since storytelling is crucial for this role, prepare examples of how you've crafted compelling narratives in your previous campaigns. Think about how you can translate brand values into engaging member experiences that resonate with the target audience.
✨Collaboration is Key
This position requires working with various teams, so be prepared to share examples of successful cross-functional projects. Highlight your ability to influence stakeholders and how you’ve navigated different perspectives to achieve a common goal.
✨Be Ready to Discuss Automation
Familiarity with marketing automation tools is essential. Brush up on the platforms you’ve used and be ready to discuss how you’ve implemented segmentation and personalisation strategies to enhance member engagement across channels.
