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- Tasks: Shape and deliver engaging loyalty and membership strategies across multiple channels.
- Company: Join a leading marketing agency committed to diversity and inclusion.
- Benefits: Flexible hybrid working model and opportunities for professional growth.
- Why this job: Make a real impact by turning insights into meaningful customer experiences.
- Qualifications: 4+ years in retail or commerce strategy with a passion for shopper engagement.
- Other info: Exciting opportunity to work in a dynamic, global environment.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Loyalty & Membership Strategist to help shape and deliver connected, omnichannel membership experiences at scale. This role sits at the intersection of loyalty, personalisation, commerce and shopper communications, with a strong strategic lens. You'll be responsible for building and defining membership communications plans that bring big ideas to life through always-on activity and joined-up customer journeys, working closely with marketing, channel and media teams across a complex global ecosystem. It's a brilliant opportunity for a planner or strategist who loves turning audience insight into meaningful engagement and long-term loyalty.
Key Responsibilities
- Shape and lead omnichannel loyalty and membership communication strategies designed to drive long-term engagement and retention.
- Design and deliver always-on membership journeys across CRM, digital platforms and owned brand channels.
- Analyse audiences, customer behaviours, touchpoints and media opportunities to inform strategic decision-making.
- Own and evolve planning frameworks, working closely with marketing, channel and delivery teams to ensure joined-up execution.
- Translate big strategic ideas into clear, insight-led communication architectures and customer journeys.
- Partner with internal stakeholders and external specialists, including media partners, to bring plans to life effectively.
Skills & Experience
- 4+ years' experience in retail, shopper or commerce strategy or planning roles.
- Demonstrated experience developing, evolving or optimising loyalty or membership programmes.
- Strong understanding of personalisation, CRM strategy and end-to-end customer journey design.
- Comfortable using data, tools and audience insight (both qualitative and quantitative) to inform strategy.
- Experience collaborating with media partners and cross-functional planning teams.
- A genuine passion for shopper communications, engagement and brand-led experiences.
- Experience working within a complex, global or multi-market strategy environment.
Project Scope & Duration
ASAP for 4 months initially.
Location & Workplace Policy
Hybrid working model, with flexibility depending on location and project needs.
IR35 Status
Inside, payment via IR35.
Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B CorpTM, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Loyalty & Membership Strategist in London employer: Major Players | B CorpTM
Contact Detail:
Major Players | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty & Membership Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in loyalty and membership roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in loyalty programmes and customer journey design. This will help you stand out during interviews and discussions.
✨Tip Number 3
Stay updated on trends! Follow industry news and insights related to loyalty and membership strategies. Being knowledgeable about the latest developments will impress potential employers and show your passion.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Submit your application directly on our site to ensure it gets the attention it deserves. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Loyalty & Membership Strategist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in loyalty and membership strategies. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects you've worked on!
Showcase Your Data Skills: Since this role involves a lot of data analysis, be sure to mention any tools or methodologies you’ve used to inform strategic decisions. We love seeing candidates who can turn numbers into actionable insights!
Highlight Collaboration Experience: This position requires working closely with various teams, so share examples of how you've successfully collaborated with marketing, media partners, or cross-functional teams in the past. We’re all about teamwork here at StudySmarter!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your credentials and availability. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your Audience
Before the interview, take some time to research the company’s target audience and their loyalty programmes. Understanding who they are trying to engage will help you tailor your responses and demonstrate your strategic thinking.
✨Showcase Your Data Skills
Since this role involves analysing customer behaviours and using data to inform strategies, be prepared to discuss specific examples of how you've used data in past roles. Bring along any relevant metrics or case studies that highlight your success in optimising loyalty programmes.
✨Prepare for Collaboration Questions
This position requires working closely with various teams, so expect questions about collaboration. Think of examples where you’ve successfully partnered with marketing, media, or other departments to achieve a common goal. Highlight your communication skills and ability to work in a complex environment.
✨Bring Big Ideas to the Table
The job description mentions turning big ideas into actionable plans. Prepare a few innovative concepts related to loyalty and membership strategies that you could propose during the interview. This shows your proactive approach and passion for the role.
