At a Glance
- Tasks: Lead brand strategy and multi-channel campaigns for a high-growth consumer business.
- Company: Join a dynamic, consumer-facing company making waves across the UK.
- Benefits: Enjoy 25 days holiday, private medical, gym discounts, and more!
- Other info: Hybrid working model with a vibrant team culture in Central London.
- Why this job: Make an immediate impact in a pivotal role during an exciting growth phase.
- Qualifications: Proven experience in multi-channel marketing and brand ownership required.
The predicted salary is between 60000 - 80000 € per year.
I am currently partnering with a high-growth, consumer-facing business operating at significant scale across the UK to find a senior marketing leader on a 12-month fixed-term basis. With tens of thousands of customers across a large national estate, this business is at an exciting point in its growth, and their marketing function is central to their continued commercial success.
They are looking for an experienced Head of Marketing to take full ownership of brand strategy, multi-channel campaigns, customer engagement and content, covering the breadth of the function during a period of maternity leave. This is emphatically not a step-up role. You will be expected to lead from day one across a team of 12, with the credibility and pace to make an immediate impact.
The Mission
Reporting into the Director of Marketing and Communications, you will take responsibility for evolving the brand, driving acquisition and retention campaigns, and ensuring every touchpoint is consistently and distinctively on-brand across a large, multi-site estate. You will sit at the heart of a cross-functional marketing team, leading weekly trading meetings alongside the Head of Marketing (Digital) and acting as the senior voice of brand and campaigns across the business.
Core Responsibilities
- Brand Strategy and Evolution: Lead the development and stewardship of the brand proposition and creative direction including brand guidelines, tone of voice, UX, employer brand and campaign identity, ensuring consistent adoption across a large national estate and all stakeholder groups.
- 360 Campaign Leadership: Develop and execute multi-channel marketing campaigns across the full calendar, targeting both domestic and international audiences. Brief and align studio, social, paid media and digital teams, with a clear framework for continuous performance improvement.
- Campaign Measurement and ROI: Own campaign reporting and dashboards, demonstrating impact on bookings and commercial performance, and embedding a culture of data-informed decision-making across the team.
- Social Media and Content: Lead the content strategy across owned, earned and paid channels, including organic social, community management and content creator partnerships. Oversee international social strategies in partnership with third-party agencies.
- Customer Engagement: Drive customer-facing campaigns across the full lifecycle, from acquisition and onboarding through to retention and loyalty, including flagship seasonal campaigns and targeted international engagement programmes.
- Property Marketing: Work with Portfolio, Real Estate and operations teams to maintain brand standards across the physical estate, signage, wayfinding, photography, site naming and brand execution for new developments, acquisitions and refurbishments.
- Stakeholder and Insight Leadership: Commission and leverage qualitative and quantitative research to steer strategy. Present at trading meetings, influence across Ops, Revenue Management and Digital, and act as the voice of the customer at a senior level.
- Marketing Partnerships: Identify and manage brand and marketing partnerships that support targeted sales activity and build brand reach with key audiences.
The Ideal Profile
- 360 Campaign Experience: A demonstrable track record of developing and executing multi-channel marketing campaigns with measurable ROI — from brief through creative, execution and reporting.
- Multi-Site Business Background: Significant experience working in a multi-site, consumer-facing operational business and partnering effectively with local and central ops teams. Residential, hospitality, leisure or retail backgrounds are highly relevant.
- Brand Ownership: The depth and confidence to own a brand — evolving creative direction, setting and enforcing guidelines, and ensuring consistent execution at scale.
- Campaign Measurement: Strong commercial rigour around analytics and reporting, with the ability to translate data into clear insight and business cases for senior stakeholders.
- Research and Insight: Experience briefing research agencies and applying qualitative and quantitative insight to shape strategy and demonstrate results.
- Leadership and Influence: A hands-on leader with line management experience, comfortable operating at pace across a large, matrixed business and influencing without authority.
Qualifications: Degree in Marketing, and/or CIM/IDM qualified preferred.
Location & Workplace Policy: Central London Hybrid working, 3 days per week on-site.
Salary & Benefits: Contract: 12 months fixed-term to start early August with structured handover. 25 days holiday, pension, private medical, enhanced family leave, gym discounts, health and wellness benefits and more!
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/#J-18808-Ljbffr
Head of Marketing in London employer: Major Players | B CorpTM
Join a high-growth, consumer-facing business in Central London as the Head of Marketing, where you will lead a dynamic team and play a pivotal role in shaping brand strategy and executing impactful multi-channel campaigns. With a strong emphasis on employee well-being, the company offers a hybrid working model, generous benefits including 25 days holiday, private medical care, and opportunities for professional growth within a collaborative and innovative work culture. This is an exciting chance to make a significant impact in a thriving environment that values creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at the company you're eyeing. A friendly chat can sometimes lead to insider info or even a referral.
✨Tip Number 2
Prepare for interviews by diving deep into the company's brand and campaigns. Show them you know their stuff and can bring fresh ideas to the table. We want to see that passion and knowledge shine through!
✨Tip Number 3
Don’t just wait for job openings to pop up. Be proactive! Follow the company on social media, engage with their content, and keep an eye on their marketing efforts. This way, you’ll be ready to jump in when the right opportunity arises.
✨Tip Number 4
When you apply, do it through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for Marketing:When you write your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission and how you can contribute to our exciting growth journey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in brand strategy and multi-channel campaigns, as we’re looking for someone who can hit the ground running!
Be Data-Driven:Since campaign measurement is key, don’t forget to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can demonstrate their impact through analytics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity to lead our marketing efforts!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and recent campaigns. Understand their tone of voice, target audience, and how they position themselves in the market. This will not only show your genuine interest but also allow you to discuss how you can enhance their brand further.
✨Prepare for Multi-Channel Campaign Discussions
Be ready to talk about your experience with multi-channel marketing campaigns. Have specific examples at hand that demonstrate your ability to lead campaigns from conception to execution, including measurable outcomes. This will highlight your capability to drive acquisition and retention effectively.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be leading a team of 12. Prepare to discuss your leadership style and how you foster collaboration within cross-functional teams. Share examples of how you've influenced stakeholders and driven results in previous roles to illustrate your hands-on approach.
✨Bring Data to the Table
Since campaign measurement is crucial, come equipped with insights from your past campaigns. Be prepared to discuss how you've used data to inform decisions and improve ROI. This will demonstrate your analytical skills and your commitment to data-driven marketing strategies.
