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- Tasks: Lead and optimise digital marketing strategies across multiple channels for a well-known brand.
- Company: Join a fast-paced consumer brand with a commitment to diversity and inclusion.
- Benefits: Competitive day rate, dynamic work environment, and opportunities for professional growth.
- Other info: Immediate start in Central London with a focus on operational efficiency and team development.
- Why this job: Make an immediate impact in a hands-on leadership role while driving commercial results.
- Qualifications: Strong experience in paid media, budget management, and cross-channel marketing strategies.
We're working with a well-known, fast-paced consumer brand looking for a Digital Marketing Lead to step in and drive immediate impact across their marketing function. This is a hands-on leadership role where you'll take ownership of multi-channel performance, lead a team, and shape strategy across paid media, CRM, and data. You'll play a key role in delivering commercial results quickly, while ensuring marketing output remains high quality and brand-led.
Key Responsibilities
- Lead and optimise performance across paid media channels, including Google and Meta
- Own and manage marketing budgets, driving efficiency and performance against business targets
- Oversee cross-channel strategy planning, including CRM and email marketing
- Champion data-led decision making, turning insights into actionable strategy
- Lead email and CRM optimisation, including segmentation and automation planning
- Manage and develop a high-performing team, driving accountability and delivery
- Establish clear processes and ways of working to improve operational efficiency
- Partner with senior stakeholders across European teams, communicating strategy and performance clearly
- Collaborate with creative teams and external partners to deliver high-quality output
Skills & Experience
- Strong experience across paid media channels (Google, Meta) with a performance mindset
- Proven ability to manage budgets and drive measurable commercial results
- Experience leading cross-channel marketing strategies, including CRM and email
- Data-driven approach with the ability to translate insights into clear actions
- Experience with email platforms and customer segmentation strategies
- Strong stakeholder management and leadership experience
Project Scope & Duration
- Immediate start, running through to the end of July
- Day Rate TBC
- Location & Workplace Policy: Central London
- IR35 Status: Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B CorpTM, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Digital Marketing Lead in London employer: Major Players | B CorpTM
Contact Detail:
Major Players | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead on that perfect role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing. Include case studies of successful campaigns you've led, especially in paid media and CRM.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven decision-making skills. Be ready to discuss how you've turned insights into actionable strategies in past roles, especially with Google and Meta.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people quickly.
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience with paid media channels like Google and Meta, and showcase any leadership roles you've had in the past. We want to see how you can drive performance and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your data-driven approach and how you've turned insights into actionable strategies before. Remember, we love a good story!
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities—show us your achievements! Use numbers and examples to demonstrate how you've managed budgets and driven measurable results in previous roles. We’re all about those commercial wins!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being considered. It’s quick and easy, and ensures your application lands directly in our hands. Don’t wait too long—our freelance roles move quickly!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your Channels
Make sure you brush up on your knowledge of paid media channels like Google and Meta. Be ready to discuss specific campaigns you've led, the results achieved, and how you optimised performance. This shows you're not just familiar with the platforms but can drive real results.
✨Budget Savvy
Prepare to talk about your experience managing marketing budgets. Have examples ready that demonstrate how you've driven efficiency and met business targets. This will highlight your ability to make data-driven decisions that impact the bottom line.
✨Data is Your Best Friend
Since this role emphasises a data-led approach, be prepared to discuss how you've turned insights into actionable strategies in past roles. Bring examples of how you've used data to optimise CRM and email marketing efforts, showcasing your analytical skills.
✨Leadership Matters
As a Digital Marketing Lead, you'll need to manage and develop a high-performing team. Think about your leadership style and be ready to share how you've driven accountability and delivery in previous positions. Highlight any successful collaborations with stakeholders to show your communication skills.