Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategy and campaigns to boost customer engagement and retention.
- Company: Join a premium fashion retail brand with a supportive culture.
- Benefits: Flexible working, bonus scheme, health support, and professional development opportunities.
- Why this job: Make a real impact in a growing brand while developing your leadership skills.
- Qualifications: Strong CRM experience in fashion or premium retail and team management skills.
- Other info: Exciting opportunity for career growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a pivotal role within a premium fashion retail brand, responsible for leading the CRM function, setting strategy, and running campaigns that drive customer engagement, retention, and revenue growth.
You will join a small but growing CRM team and take ownership of lifecycle marketing, campaign execution, and team leadership. If you have hands-on CRM experience in fashion or premium retail, enjoy building strategies that convert, and are ready to step into a leadership role, this is an excellent career opportunity.
Key Responsibilities- Lead the CRM function, setting strategy and operational priorities
- Plan, execute, and optimise lifecycle marketing campaigns across email, SMS, app, and other channels
- Manage and mentor CRM team members, building capability and supporting career development
- Collaborate closely with marketing, e-commerce, and commercial teams to align CRM strategy with business goals
- Analyse campaign performance and customer engagement, translating insights into actionable improvements
- Drive adoption of best practices, automation, and personalisation across the CRM function
- Ensure consistent, premium-brand customer communications that reflect brand values
- Strong CRM and lifecycle marketing experience within fashion or premium retail driven brands
- Proven ability to lead campaigns end-to-end, from strategy to execution
- Experience managing people or readiness to step into a leadership role
- Hands-on, practical approach - able to get stuck in and deliver campaigns personally
- Strong understanding of customer segmentation, targeting, and engagement strategies
- Familiarity with email, SMS, app, and other CRM channels
- Lead a critical function within a growing premium brand
- Immediate opportunity to make a visible impact on customer engagement and retention
- Supportive culture with professional development opportunities
- Selected benefits include flexible working, bonus scheme, annual leave allowance, and health support
CRM Lead in London employer: Major Players | B CorpTM
Contact Detail:
Major Players | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and retail industry, especially those who work in CRM. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at events or interviews, bring examples of your past campaigns. Talk about how you’ve driven customer engagement and retention.
✨Tip Number 3
Stay updated on trends! The fashion retail scene is always changing, so keep an eye on the latest CRM strategies and tools. This will not only help you in interviews but also show that you're passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. It’s a great way to stand out and shows you’re keen on being part of our team.
We think you need these skills to ace CRM Lead in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how your experience in CRM aligns with the premium retail world. Share specific examples of campaigns you've led that really made an impact.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure you highlight your key achievements and skills without waffling on. Use bullet points if it helps to keep things organised!
Tailor Your Application: Make sure to customise your application for this role. We’re looking for someone who understands our brand values and can connect with our audience. Mention how your previous experiences relate directly to the responsibilities listed in the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Major Players | B CorpTM
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially in the context of fashion and premium retail. Be ready to discuss specific campaigns you've led, the strategies you employed, and how they drove customer engagement and retention.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led others in the past. Talk about your mentoring style and how you’ve helped team members grow in their careers.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used data to optimise campaigns. Bring examples of how you've translated insights into actionable improvements that have positively impacted customer engagement.
✨Align with Brand Values
Understand the brand's values and be ready to explain how you would ensure that all CRM communications reflect these values. This shows that you’re not just focused on numbers but also on maintaining the brand's premium image.