At a Glance
- Tasks: Drive paid social creative that converts using data and audience insights.
- Company: Fast-growing, purpose-driven consumer health brand with a loyal community.
- Benefits: Remote work, collaborative team, and the chance to make a real impact.
- Other info: Be part of a diverse team committed to sustainable change.
- Why this job: Join at an exciting growth stage and own impactful creative strategies.
- Qualifications: Experience in performance marketing and strong copywriting skills.
The predicted salary is between 63000 - 77000 £ per year.
A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.
The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey.
This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles and concepts that drive real results, not just creative for creative's sake.
- Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
- Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
- Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
- Lead creative development end-to-end: concepting, scripting, briefing, iterating
- Partner closely with growth, design and wider marketing teams to align creative output with performance goals
- Stay close to platform trends and competitor activity to keep creative fresh and effective
Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand.
- A track record of using data to inform and improve creative output
- Confident copywriting/scripting skills for direct-response content
- Join a purpose-led brand with real momentum and a loyal community behind it
- Take real ownership of paid social creative in a role with visible impact
- Work closely with a collaborative, close-knit marketing team
If you would like a confidential chat about this role or your next career move, please get in contact with:
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Creative Strategist (Freelance) (remote) in London employer: Major Players | B CorpTM
Join an iconic luxury brand in Central London as a CRM Manager, where you will take hands-on ownership of email marketing in a high-touch environment. With a strong focus on employee growth and a commitment to diversity, equity, and inclusion, this role offers the chance to work closely with experienced professionals while contributing to beautifully executed campaigns that resonate with a loyal customer base. Enjoy a collaborative work culture that values craftsmanship and quality, providing you with unique opportunities to enhance your skills and advance your career in the luxury sector.
