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- Tasks: Lead brand marketing initiatives and inspire a creative team to deliver impactful campaigns.
- Company: Join a world-leading sports brand with a focus on innovation and collaboration.
- Benefits: Competitive salary of £80,000, plus opportunities for professional growth.
- Why this job: Make a real impact in the sports industry while driving brand excellence.
- Qualifications: Experience in brand management and campaign execution, preferably in sports or lifestyle sectors.
- Other info: Dynamic role with a strong emphasis on collaboration and creativity.
The predicted salary is between 48000 - 72000 £ per year.
We are currently partnered with a world-leading sports brand who are looking for a dynamic Head of Brand Marketing to lead their marketing function and drive world-class execution across all touchpoints. Reporting directly to the Marketing Director, you will take ownership of day-to-day leadership, enabling long-term strategic growth while ensuring brand consistency and innovation across every initiative.
As the Head of Brand Marketing, you will lead, coach, and inspire a multi-disciplinary team to deliver best-in-class brand campaigns, PR, and content creation. You will partner closely with the Marketing Director to evolve the brand's positioning and identity, using data and consumer insights to inform strategic decisions and measure effectiveness.
Your remit will include overseeing integrated global campaigns across ATL channels such as TV, print, and out-of-home while ensuring seamless integration with digital and retail platforms. Additionally, you will own the PR strategy, managing external agency relationships and driving proactive media engagement and brand storytelling.
Collaboration is at the heart of this role. You will work cross-functionally with Product, Sales, Design, and Operations teams to develop impactful go-to-market activation plans for new product launches. You will also maintain close ties with the Sport and Performance functions to support athlete and influencer opportunities, ensuring the brand's innovation and performance ethos is reflected in all content.
Beyond the creative execution, you will be responsible for the brand marketing budget, ensuring efficient allocation of spend and a strong return on investment through diligent performance tracking and reporting.
To be successful, you should bring a strong grounding in brand and campaign management within the consumer, sports, or lifestyle sectors. You must have a proven track record of delivering integrated campaigns and managing PR activity, alongside strong analytical skills for interpreting brand tracking and consumer data. Excellent project management and communication skills are essential, as is a data-literate approach to budget management. While experience in global marketing and working with sponsored athletes is desirable, a genuine passion for competition and a high-performance culture is a must.
Location & Workplace Policy: Harlow, 5 days in office
Salary & Benefits: £80,000 per annum
Head of Brand Marketing in Harlow employer: Major Players | B CorpTM
Contact Detail:
Major Players | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing in Harlow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best brand campaigns and marketing strategies. This will give you an edge during interviews and show employers exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand positioning and come up with ideas on how you could enhance their marketing efforts. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Brand Marketing in Harlow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Brand Marketing role. Highlight your achievements in brand management and campaign execution, as this will show us you’re the right fit for our dynamic team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your background in the consumer or sports sectors makes you the perfect candidate. Be sure to mention any relevant data-driven successes!
Showcase Your Leadership Skills: As a Head of Brand Marketing, you'll be leading a multi-disciplinary team. In your application, share examples of how you've inspired and coached teams in the past. We want to see your ability to drive collaboration and innovation!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Major Players | B CorpTM
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding their positioning in the sports market will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Leadership Style
As a Head of Brand Marketing, you'll be leading a team. Be prepared to discuss your leadership approach and share examples of how you've inspired and coached teams in the past. Highlight any successful campaigns that resulted from your guidance.
✨Bring Data to the Table
Since the role requires a data-literate approach, come armed with examples of how you've used consumer insights and analytics to drive marketing strategies. Discuss specific metrics that demonstrate your success in previous roles.
✨Emphasise Collaboration Skills
This position involves working cross-functionally, so be ready to talk about your experience collaborating with different teams. Share stories that illustrate your ability to build relationships and create impactful go-to-market plans.
