Social Strategist

A leading creative agency is looking for a Social Strategist to shape, define, and deliver best-in-class social strategies for global brands. This is an exciting opportunity for someone who lives and breathes culture, platforms, and audience behaviour — and knows how to turn insight into impactful creative and community-led campaigns.

You’ll join a collaborative, tight-knit strategy team where social sits at the heart of the work — driving ideas, not following them. You’ll work across major brands, helping to build relevance, engagement, and fame through social-first thinking.

This is a full-time hybrid role based in London, offering strategic influence, creative collaboration, and the opportunity to work on some exciting brands in the world.

Key Responsibilities

• Develop and deliver social-first strategies that inspire creative teams and drive measurable impact.
• Analyse platform trends, audience behaviours, and cultural moments to uncover strategic opportunities.
• Partner closely with creatives to ensure ideas are rooted in insight, platform thinking, and social craft.
• Collaborate with clients to define social brand positioning, tone of voice, and content strategy.
• Provide thought leadership on emerging platforms, creator economy shifts, and cultural trends.
• Build frameworks for organic and paid social, balancing storytelling and performance.
• Work with data and analytics teams to evaluate campaign performance and optimise future work.
• Present ideas confidently to clients and internal stakeholders.

Skills & Experience

• Proven experience in social strategy ideally in a creative or social-first agency.
• Deep understanding of platform ecosystems, audience segmentation, and cultural insight.
• Strong strategic thinking — able to turn data and trends into actionable creative direction.
• Familiar with social analytics, reporting tools, and performance metrics.
• Confident collaborator who can bridge creative and strategy teams seamlessly.
• Excellent communication and presentation skills, both written and verbal.
• Passionate about social culture, communities, and creators — from TikTok to Twitch.

Salary & Benefits

• Competitive salary: £60K – £65K, depending on experience and level.
• Opportunity to work with global brands
• Genuine creative partnership — shaping ideas from the ground up.
• Quarterly reviews and 360 feedback, with flexible salary progression.
• Hybrid working — London-based with flexibility to work from home 2-3 days per week.
• Join a tight-knit, strategy-led team where collaboration, curiosity, and culture come first.

Location & Workplace Policy

• Based in London with hybrid working.
• Permanent, full-time role.

Please note that due to the large number of applications, I will only be able to respond to suitable candidates.

Send your CV and portfolio: maddy.worger@majorplayers.co.uk

Major Players are the UK\’s leading marketing and creative talent agency, and over the last three decades we\’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/