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- Tasks: Manage and create engaging social media content for a luxury travel brand.
- Company: Join an ultra-premium private aviation company with a global presence.
- Benefits: Enjoy hybrid work, competitive pay, and potential travel opportunities.
- Why this job: Be part of a creative team that values innovation and collaboration in luxury lifestyle.
- Qualifications: Experience in social media management and a passion for luxury and travel.
- Other info: Freelance or FTC role with a dynamic, fast-paced culture.
A B Corp-certified fashion brand with a strong editorial heritage and a clear commitment to social and environmental impact is seeking a
Freelance Social Media Manager
to bring its social strategy fully in-house. Having previously partnered with agencies, the brand is now looking for a confident, senior social lead who can own the channel strategy, elevate engagement, and ensure a consistently premium, luxury brand experience across platforms.
This role is ideal for someone with an editorial mindset and a deep understanding of high-end fashion storytelling. You will focus on
social strategy, community engagement and creative direction
, while working with a trusted network of external creatives to deliver polished, high-quality content. The brand is not driven by follower count alone, but by meaningful engagement, cultural relevance and long-term brand equity.
Key Responsibilities
- Own and lead the social media strategy across Instagram, TikTok and LinkedIn, with a focus on engagement, storytelling and brand positioning.
- Shape and oversee social narratives around cultural moments, launches and seasonal campaigns, ensuring a luxury, editorial-led approach.
- Brief, commission and manage external creatives, photographers and videographers to deliver premium, social-first content (no low-fi iPhone content).
- Manage the social content calendar, posting cadence and day-to-day community engagement.
- Monitor performance, sentiment and engagement, delivering monthly reports with clear insights and strategic recommendations.
- Work closely with internal teams to ensure content aligns with brand vision, tone and wider business objectives.
- Confidently lead social activity end-to-end, acting as the brand\’s social authority rather than operating within a large delegated team.
Skills & Experience
- Strong experience in social media management within luxury fashion, lifestyle or editorial-led brands.
- Proven ability to develop and execute social strategy focused on engagement and brand storytelling rather than follower growth alone.
- Experience with premium or luxury brands, with a strong focus on highly curated, clean, editorial-style content
. - Excellent creative judgment with an eye for luxury, high-end aesthetics.
- Established network of trusted creative collaborators (photographers, videographers, editors, creators).
- Deep understanding of Instagram and TikTok ecosystems, trends and community-building best practices.
- Confident, self-directed and comfortable leading social independently without relying on a large team.
- Analytical and insight-driven, able to translate performance data into clear strategic direction.
Start:
ASAP
Contract:
Rolling contract, likely 3 months initially with review to extend
Day Rate:
£320 per day for 3 days per week / £3,750 per month
IR35 Status:
Outside IR35
Location:
London – flexible hybrid working (team in-office Tuesdays & Wednesdays)
Please email your
CV and portfolio
to:
Due to the high volume of applications, only suitable candidates will be contacted.
Our freelance roles move quickly, so please submit your credentials and availability as soon as possible.
Major Players are the UK\’s leading marketing and creative talent agency, and over the last three decades we\’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit:
Desired Skills and Experience
Luxury & premium social media strategy
Instagram, TikTok & LinkedIn expertise
Editorial storytelling & brand voice
Community engagement & audience interaction
Creative direction & external talent management
Curated, clean, high-end content experience
Social Media Manager employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with the luxury travel and lifestyle sector. Follow relevant brands and influencers on social media to understand the tone, style, and content that resonates with high-net-worth individuals. This will help you speak their language during interviews.
✨Tip Number 2
Prepare a portfolio showcasing your best work in social media management, particularly any campaigns related to luxury or travel. Highlight metrics that demonstrate your impact, such as engagement rates or follower growth, to impress during the interview.
✨Tip Number 3
Research the company thoroughly before your interview. Understand their brand values, recent campaigns, and target audience. This knowledge will allow you to tailor your responses and show how you can contribute to their goals.
✨Tip Number 4
Be ready to discuss current trends in social media and how they can be applied to the luxury travel sector. Prepare some innovative ideas that could elevate the brand's presence online, demonstrating your proactive approach and creativity.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media management, particularly with luxury brands. Include specific examples of campaigns you've run and the impact they had.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury lifestyle and travel. Mention how your creative flair aligns with the company's vision and provide examples of your storytelling abilities.
Showcase Your Portfolio: Include a portfolio of your best work that demonstrates your skills in content creation across various platforms. Highlight any experience with high-end brands or luxury lifestyle content.
Prepare for the Interview: Research the company and its brand voice. Be ready to discuss how you would approach social media strategies for their target audiences and share ideas on how to elevate their online presence.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Flair
Prepare to discuss your previous work and how your creative approach has driven engagement. Bring examples of content you've created that align with luxury lifestyle themes, as this role demands a strong visual and narrative style.
✨Understand the Brand's Voice
Research the company and its brand identity thoroughly. Be ready to articulate how you would adapt your social media strategies to fit their tone and appeal to high-net-worth individuals across different regions.
✨Demonstrate Multi-Platform Expertise
Be prepared to discuss your experience managing various social media platforms. Highlight specific campaigns you've executed on Instagram, TikTok, or LinkedIn, and how you tailored content for different audiences.
✨Engage with Current Trends
Stay updated on the latest trends in luxury travel and lifestyle. During the interview, share your thoughts on current social media trends and how you could leverage them to enhance the brand's presence and engagement.
