At a Glance
- Tasks: Lead social media strategy and drive growth across platforms like TikTok and Instagram.
- Company: Join a fast-growing AI video creation platform with a dynamic culture.
- Benefits: Enjoy creative autonomy, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on cultural trends and AI innovation.
- Why this job: Shape the future of social content in an innovative AI-driven environment.
- Qualifications: Proven experience in social media growth and strong creative instincts.
The predicted salary is between 60000 - 80000 € per year.
We're hiring a Social Media Lead to join a fast-growing AI video creation platform as their Social Lead. This is a senior, strategic role where you'll own the social function, setting the vision, building the playbook, and driving organic growth across LinkedIn, Instagram, TikTok, and X.
You’ll be equal parts strategist and creative leader, shaping how a leading AI product shows up across social while managing a team of specialists and creators to execute at pace and scale.
Key Responsibilities- Own social strategy end-to-end, setting clear KPIs and translating performance data into action.
- Lead strategy on AI-first, product-led content that turns platform features into high-impact moments for the wider AI/tech community.
- Design repeatable content series and launch frameworks that connect social to product moments and demand generation.
- Monitor platform trends and cultural shifts closely, moving quickly to test, learn, and iterate.
- Lead and develop a team including Paid Social, Community Manager, and Creators.
- Set workflows, briefs, and production standards that maintain quality and speed at scale.
- Partner with Influencer Marketing and Paid Social teams to extend reach and unlock growth opportunities.
- Act as the creative standard-bearer for the team, driving sharper copy, stronger concepts, and higher craft.
- Proven track record of driving product-led social growth.
- Highly data-driven with the ability to spot what’s working early and act on it fast.
- Strong trend radar across both cultural moments and AI/tech innovation.
- Excellent copywriting across formats – able to distil complex product information into compelling messaging.
- Strong creative instincts with an eye for design and a consistent ability to produce scroll-stopping content.
- Experience building repeatable content systems, launch frameworks, and scalable playbooks.
- A track record of building an engaged audience or community with genuine credibility in the space.
- Experience managing creators, partners, and external collaborators to a high standard.
- High ownership of social strategy, team leadership, and creative direction for a fast-scaling AI-native brand.
- Work at the intersection of AI, product, and social storytelling.
- Join a company undergoing a major GenAI transformation, shaping how social content is made.
- Collaborative, fast-paced environment with strong creative autonomy.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/.
Social Media Lead employer: Major Players | B Corp™
Join a dynamic and innovative AI video creation platform as a Social Media Lead, where you'll have the opportunity to shape the social strategy of a fast-scaling brand at the forefront of technology. Our collaborative and fast-paced work culture fosters creativity and autonomy, allowing you to lead a talented team while driving impactful content that resonates with the AI/tech community. With a strong commitment to employee growth and diversity, we provide an environment where your ideas can flourish and make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn and engage with their content. It’s all about building relationships that can lead to opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your social media prowess. Share it on your profiles to catch the eye of potential employers.
✨Tip Number 3
Stay ahead of the game! Keep an eye on the latest trends in AI and social media. Being knowledgeable about what's hot will make you stand out in interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to show how you can drive social growth for us.
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Show Your Creative Side:When applying for the Social Media Lead role, let your creativity shine through! Use engaging language and showcase your unique voice in your application. Remember, we’re looking for someone who can turn complex ideas into compelling content.
Be Data-Driven:Highlight your experience with data and analytics in your application. We want to see how you've used performance metrics to drive social strategies in the past. Share specific examples of how you’ve turned insights into action!
Tailor Your Application:Make sure to customise your application to reflect the job description. Mention your experience with platforms like LinkedIn, Instagram, TikTok, and X, and how you’ve successfully engaged audiences on these channels. We love a personalised touch!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Platforms
Before the interview, dive deep into the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for AI-driven content. Be ready to discuss specific strategies you've used or would implement to drive growth on LinkedIn, Instagram, TikTok, and X.
✨Showcase Your Data Skills
Since this role is highly data-driven, come prepared with examples of how you've used performance data to inform your social strategy. Highlight any KPIs you've set in previous roles and how you translated insights into actionable plans that led to measurable growth.
✨Demonstrate Creative Leadership
Be ready to talk about your experience in leading creative teams. Share examples of how you've developed content series or frameworks that connect social media efforts to product moments. Discuss your approach to maintaining quality and speed while managing a team of specialists and creators.
✨Stay Ahead of Trends
Research current trends in both social media and the AI/tech space. During the interview, demonstrate your trend radar by discussing recent cultural shifts and how they could impact social strategy. Show that you're proactive in testing and iterating based on what's working in the industry.
