A fast-growing, mission-led D2C wellness brand, is looking for a Social Media & Community Lead to take full ownership of their social presence and community strategy.
This is a rare opportunity to join a small, ambitious team at a pivotal moment: a fresh rebrand, a growing product range, and a passionate, highly engaged audience.
Key Responsibilities
- Take the reins on social strategy across the brand's key platforms, deciding what gets made, how it shows up, and how it performs
- Identify, build and manage partnerships with YouTube creators who align with the brand's values and can credibly reach new audiences
- Nurture and grow a large, already-thriving online community
- Turn loyal customers into active advocates by designing a referral and community programme that drives measurable commercial impact
- Get stuck in with content creation yourself, shooting and cutting on your phone when the moment calls for it, and working with the in-house creative team
Skills & Experience
- Solid social media experience (4-5 years) within a consumer-facing brand — DTC, health or wellness background a real plus
- A track record of building communities, not just growing follower counts — you know the difference and you've delivered the former
- You can pick up a phone, film something that feels native and real, and know instinctively whether it lands
- You understand how the platforms actually work, not surface-level best practice, but the kind of knowledge that comes from testing, failing and iterating
- Analytical enough to know when the numbers are telling you something, but not so dependent on data that you lose your gut instinct
- You've thrived in a small, fast-moving environment where nobody's handing you a playbook
Personal Attributes
- You're motivated by the mission, not just the metrics, this is a brand with real purpose and you want to be part of that
- Comfortable operating with autonomy and finding your own way through ambiguity
- Sharp enough commercially to know when creative ideas need to earn their keep
Salary & Benefits
- Private medical insurance
- Stock options
- Monthly wellbeing and recognition perks
- Free products for you, your friends and family
Location & Workplace Policy
- London-based
- Hybrid working: 2-3 days in the office per week
- Flexible, relaxed working culture
- Small, close-knit team with a genuine startup mentality
- Reports into the Head of Brand
If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
