At a Glance
- Tasks: Lead CRM strategy and enhance customer loyalty through innovative campaigns.
- Company: Join a premium lifestyle brand with a strong retail presence.
- Benefits: Competitive salary, creative environment, and opportunity for career growth.
- Other info: Work closely with senior leadership and an in-house creative team.
- Why this job: Shape the future of customer engagement in a dynamic, evolving brand.
- Qualifications: 5+ years in CRM or loyalty marketing, ideally in luxury sectors.
The predicted salary is between 60000 - 65000 £ per year.
A well-loved, premium lifestyle brand with a growing retail footprint across the UK is looking for a CRM & Loyalty Manager to cover a 12-month maternity leave, starting at the end of August or in September, with a handover period built in.
This is a meaty, hands-on senior role. You'd be a team of one, owning the full retention mix, email as the main focus, plus SMS, direct mail and brochure drops, while working closely with an in-house creative team, briefing designers and guiding copywriters.
Beyond core retention, there's a brief to evolve an existing loyalty proposition (VIP events, private sales, store activations) and a genuine omnichannel opportunity to connect in-store and online customer data.
Key Responsibilities- Own the end-to-end CRM strategy across email, SMS, direct mail and brochure
- Build, test and optimise customer journeys (welcome, post-purchase, reactivation, browse abandonment, loyalty)
- Brief and steer an in-house creative team on design and copy
- Segment audiences using behavioural, transactional and demographic data
- Manage retention and direct mail budgets, tracking spend and forecasting
- Evolve loyalty levers including VIP events, private sales and in-store activations
- Identify opportunities to connect the in-store and online customer experience
- 5+ years' CRM, retention or loyalty marketing experience within a luxury, premium or elevated brand (fashion, jewellery, made-to-order, subscription, or similar, sector agnostic)
- Strong balance of creative and analytical skills; comfortable briefing creative teams and troubleshooting data
- Experience with behavioural triggers and longer purchase journeys (not a fit for heavy discount/flash-sale environments)
- Hands-on experience with ESPs (Attentive experience helpful but not essential)
- Confident managing budgets and cross-functional stakeholders
- Join a well-established, growing premium brand at an exciting stage
- Full ownership of the CRM and loyalty function
- Real scope to shape an evolving loyalty programme and omnichannel strategy
- Work closely with senior leadership and an in-house creative team
CRM & Loyalty Manager (12M FTC) in Slough employer: Major Players | B Corp™
Join a well-loved premium lifestyle brand in London, where you will have the opportunity to take full ownership of the CRM and loyalty function. With a strong focus on employee growth and a collaborative work culture, this role offers a unique chance to shape an evolving loyalty programme while working closely with a talented in-house creative team. Enjoy the benefits of a supportive environment that values diversity, equity, and inclusion, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager (12M FTC) in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Manager (12M FTC) in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
