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- Tasks: Lead and implement international marketing strategies for a global culture agency.
- Company: Join Major Players, a leading digital and creative talent agency with a strong commitment to diversity.
- Benefits: Enjoy flexible work hours and a vibrant office environment in London, 4 days a week.
- Why this job: Be part of a creative team that influences the music, fashion, and arts scene globally.
- Qualifications: B2B marketing experience, strong understanding of advertising, and leadership skills required.
- Other info: Proud B Corp™ focused on diversity, equity, and inclusion in the workplace.
The predicted salary is between 40000 - 48000 £ per year.
Exciting opportunity for an experienced B2B Marketer to join a global culture advertising agency, to lead the agency's commercial marketing strategy. The Senior Marketing Manager will be responsible for developing and overseeing the implementation of the agency's international commercial marketing strategy. This is a senior role requiring a blend of strategic thinking, creative vision, and analytical expertise. You must have a strong understanding of the advertising and media industry, coupled with a passion for the music, fashion, arts, and culture scene.
Key Responsibilities:- Lead and oversee the implementation of international commercial marketing strategies to drive growth in the UK, EU, and USA markets.
- Collaborate with the agency sales teams to develop tailored strategies and provide them with effective sales tools and materials.
- Mentor, manage, and guide the day-to-day activities of the Marketing Manager.
- Develop new business and retention strategies to drive revenue.
- Oversee the localisation of marketing materials and campaigns to ensure resonance with local audiences and cultural nuances.
- Create and manage a territory-specific calendar of events.
- B2B marketing experience, ideally within the advertising and media industry.
- Proven ability to develop and implement successful marketing strategies.
- Strong understanding of the music, fashion, arts, and culture scene.
- Experience managing and mentoring a marketing team.
- Excellent visual eye and strong copywriting skills.
- Creative and analytical approach to problem-solving and strategy development.
- Experience working with sales teams and developing sales enablement materials.
- Understanding of international marketing and localisation.
London, UK. 4 days in the office. Flexible work hours.
Please get in contact with: chloe.fleming@majorplayers.co.uk
Please note that due to the large number of applications, I will only be able to respond to suitable candidates.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the advertising and media industry. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to our commercial marketing strategy.
✨Tip Number 2
Showcase your understanding of the music, fashion, arts, and culture scene during networking opportunities. Engaging in conversations about these topics can demonstrate your passion and knowledge, making you a more attractive candidate for the role.
✨Tip Number 3
Connect with current or former employees of our agency on LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews and discussions.
✨Tip Number 4
Prepare examples of successful marketing strategies you've implemented in the past, particularly those that involved collaboration with sales teams. Being able to discuss your hands-on experience will highlight your capability to lead and mentor effectively.
We think you need these skills to ace Senior Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly within the advertising and media industry. Emphasise any relevant achievements that demonstrate your ability to develop and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the music, fashion, arts, and culture scene. Discuss how your strategic thinking and creative vision align with the agency's goals and how you can contribute to their international commercial marketing strategy.
Showcase Leadership Skills: In your application, highlight your experience in managing and mentoring a marketing team. Provide examples of how you've guided team members and contributed to their professional development.
Demonstrate Analytical Expertise: Include specific examples of how you've used analytical skills to solve problems or develop strategies in previous roles. This will show your potential employer that you have the analytical expertise required for this senior position.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous B2B marketing roles, especially within the advertising and media industry. Be prepared to discuss specific strategies you've implemented and the results achieved, as this will demonstrate your capability to lead the agency's commercial marketing strategy.
✨Demonstrate Your Creative Vision
Since this role requires a blend of strategic thinking and creative vision, come prepared with examples of innovative marketing campaigns you've developed. Discuss how you approached these projects and the impact they had on the target audience, particularly in the music, fashion, arts, and culture sectors.
✨Prepare for Team Management Questions
As you'll be mentoring and managing a Marketing Manager, be ready to talk about your leadership style. Share experiences where you've successfully guided a team, resolved conflicts, or fostered a collaborative environment, showcasing your ability to lead effectively.
✨Understand Localisation Strategies
Given the international scope of the role, it's crucial to understand how to tailor marketing materials for different markets. Prepare to discuss your experience with localisation and how you've ensured that campaigns resonate with local audiences, taking cultural nuances into account.