Senior Digital PR Executive (Permanent)

Job Title: Global PR Manager – Drinks Brand Location: London Job Type: Full-Time, Hybrid Lead UK PR strategy for a portfolio of globally recognised premium drink brands Localise and implement global PR campaigns with impact and agility in the UK market Work with the Global PR team to localise strategies and ensure consistent global execution Oversee day-to-day press office operations including press releases, coverage monitoring, and media response Frequently liaise with senior stakeholders (Sales, MDs, Regional Marketing teams, etc.) Travel regularly within the UK and occasionally internationally for strategic planning and events Strong PR experience (5+ years), ideally agency background; If not drinks, experience in luxury, FMCG or lifestyle brands would be ideal. Proven ability to manage PR agencies, influence decisions, and deliver earned media results Demonstrated success managing brand reputation, influencer campaigns, and high-impact activations Confident stakeholder manager with gravitas and credibility – able to advise, influence, and lead experience developing toolkits, pitches, and integrated communications Entrepreneurial, agile mindset – self-starter, strategic thinker and culturally aware. Hybrid working: 3 days in the London office Bonus scheme Excellent benefits: private medical, dental, generous pension Work in a flat, fast-paced, globally connected team with strong career growth potential Represent some of the most exciting brands in the drinks space. Major Players is the UK’s leading digital, marketing, and creative talent agency. For over 30 years, we have championed diversity, equity, and inclusion across the industries we serve. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, or other protected status as required by law.