At a Glance
- Tasks: Lead CRM strategy across 18+ brands, optimising customer journeys and driving performance.
- Company: Join a renowned multi-brand hospitality group with a dynamic marketing team.
- Benefits: Competitive salary, career growth, and the chance to impact millions of customers.
- Other info: Opportunity for leadership and collaboration between marketing and IT.
- Why this job: Own a vital CRM function in a fast-paced, high-volume environment.
- Qualifications: Experience in CRM management and strong analytical skills required.
The predicted salary is between 60000 - 70000 € per year.
Location: London (4 days in-office)
Job Type: Full-Time, Permanent
Salary: £60,000 - £70,000
One of the UK's most recognisable multi-brand hospitality groups is looking for a Senior CRM Manager to lead their CRM ecosystem across multiple brands in the UK and US. This is a business that operates at serious scale, with a lean, ambitious marketing team managing high-volume CRM activity across a portfolio that spans multiple consumer brands and international markets. This is a strategic yet deeply hands-on role. You'll own the full CRM ecosystem, platform, data, journeys, automation and performance, while acting as the critical bridge between marketing and IT. If you thrive on complexity, love getting into the technical detail, and want genuine ownership of a CRM function that touches millions of customers, this is a standout opportunity.
Key Responsibilities
- Own end-to-end CRM strategy and delivery across 18+ brands in UK and US markets
- Lead platform and CDP management, including ongoing migration to Iterable
- Build and optimise automated customer journeys, segmentation logic and lifecycle programmes
- Drive CRM performance reporting and use data to continuously improve engagement and conversion
- Manage a team of CRM executives, with potential for further line management responsibilities
- Act as the key liaison between marketing and IT on data integrations, audience management and CRM requirements
- Oversee campaign delivery in a high-volume environment (managing 10–20+ campaigns weekly)
- Champion multi-market CRM best practice across the business
Senior CRM Manager employer: Major Players | B Corp™
As a Senior CRM Manager at one of the UK's most iconic multi-brand hospitality groups, you'll be part of a dynamic and ambitious marketing team that thrives on innovation and complexity. With a strong focus on employee growth and development, this role offers you the chance to lead a high-impact CRM strategy across multiple international brands while enjoying a collaborative work culture in the vibrant city of London. The company values its employees by providing competitive salaries, opportunities for career advancement, and a supportive environment that encourages creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and CRM sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s CRM strategies. Familiarise yourself with their brands and think about how you can bring value to their ecosystem. Show them you’re not just another candidate!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a leg up in the process. Let’s get you that Senior CRM Manager role!
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior CRM Manager role. Highlight your CRM expertise, especially in managing multiple brands and high-volume campaigns, to show us you’re the perfect fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your strategic mindset can benefit our multi-brand ecosystem. Be genuine and let your personality come through!
Showcase Your Data Skills:Since this role involves a lot of data management and performance reporting, make sure to highlight any relevant experience you have with data analysis and CRM platforms. We want to see how you can drive engagement and conversion through data!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools, especially Iterable, as it’s a key part of the role. Brush up on your knowledge of customer journeys, segmentation, and automation techniques to show you can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful CRM strategies in the past. Be ready to discuss how you’ve used data to drive engagement and conversion, as this will demonstrate your ability to own the CRM ecosystem effectively.
✨Demonstrate Your Leadership Skills
Since you'll be managing a team, think about times when you've led projects or mentored others. Highlight your experience in managing high-volume campaigns and how you’ve fostered collaboration between marketing and IT teams.
✨Prepare for Technical Questions
Expect some technical questions regarding data integrations and audience management. Brush up on your understanding of CDPs and how they work with CRM systems, so you can confidently discuss how to optimise these processes.
