Key Responsibilities
- Own end-to-end delivery of BAU and automated email and SMS campaigns, alongside other retention and conversion activity
- Manage the CRM campaign calendar across the business, keeping deadlines and priorities visible
- Build and optimise automated journeys, including welcome, nurture and reactivation flows
- Use customer data and segmentation to personalise and target campaigns
- Run A/B testing across subject lines, creative and CTAs to continuously improve performance
- Report on CRM performance and translate insights into actionable optimisation
- Partner cross-functionally with Graphics, Merchandising, Ecommerce and Digital Analytics teams
- Identify and implement new retention opportunities across additional channels
Skills & Experience Required
- 2+ years' experience in a CRM or email marketing role, ideally within ecommerce or direct-to-consumer
- Hands-on experience with ESPs and marketing automation platforms, including building, testing and optimising campaigns
- Commercially minded and analytical, comfortable using data to drive optimisation
- Confident working autonomously as a sole CRM specialist
- Experience briefing creative teams as well as building emails yourself
- Own-brand retail or founder-led business experience a plus
- Strong, persuasive communicator with excellent attention to detail
Why Apply?
- Own CRM strategy end-to-end as the sole specialist, with real autonomy from day one
- Join a fast-growing, founder-led brand with a passionate, loyal customer base
- Work cross-functionally with senior stakeholders across Growth, Digital and Merchandising
- Genuine opportunity to shape and grow the CRM function as the business scales
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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Senior CRM Executive employer: Major Players | B Corp™
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