At a Glance
- Tasks: Lead email and SMS marketing to boost customer engagement and retention.
- Company: Fast-growing D2C lifestyle brand with a loyal customer base.
- Benefits: Autonomy in your role, collaborative environment, and growth opportunities.
- Other info: Work closely with creative teams and senior stakeholders in a dynamic setting.
- Why this job: Shape the CRM strategy and make a real impact from day one.
- Qualifications: 2+ years in CRM or email marketing, data-driven mindset, and strong communication skills.
The predicted salary is between 35000 - 42000 £ per year.
A fast-growing D2C lifestyle brand is looking for a commercially driven Senior CRM Executive to take full ownership of email and SMS marketing, with a focus on customer retention, engagement and lifetime value. This is a brand with a strong, loyal customer base and ambitious growth plans, offering the opportunity to own CRM strategy end-to-end as the sole specialist in the function. You'll work closely with Graphics, Merchandising, Ecommerce and Digital Analytics teams to deliver personalised, insight-led campaigns that drive real commercial impact.
Key Responsibilities:
- Own end-to-end delivery of BAU and automated email and SMS campaigns, alongside other retention and conversion activity.
- Manage the CRM campaign calendar across the business, keeping deadlines and priorities visible.
- Build and optimise automated journeys, including welcome, nurture and reactivation flows.
- Use customer data and segmentation to personalise and target campaigns.
- Run A/B testing across subject lines, creative and CTAs to continuously improve performance.
- Report on CRM performance and translate insights into actionable optimisation.
- Partner cross-functionally with Graphics, Merchandising, Ecommerce and Digital Analytics teams.
- Identify and implement new retention opportunities across additional channels.
Skills & Experience Required:
- 2+ years' experience in a CRM or email marketing role, ideally within ecommerce or direct-to-consumer.
- Hands-on experience with ESPs and marketing automation platforms, including building, testing and optimising campaigns.
- Commercially minded and analytical, comfortable using data to drive optimisation.
- Confident working autonomously as a sole CRM specialist.
- Experience briefing creative teams as well as building emails yourself.
- Own-brand retail or founder-led business experience a plus.
- Strong, persuasive communicator with excellent attention to detail.
Why Apply?
- Own CRM strategy end-to-end as the sole specialist, with real autonomy from day one.
- Join a fast-growing, founder-led brand with a passionate, loyal customer base.
- Work cross-functionally with senior stakeholders across Growth, Digital and Merchandising.
- Genuine opportunity to shape and grow the CRM function as the business scales.
Senior CRM Executive employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Major Players | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Major Players | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Major Players | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Major Players | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Major Players | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Major Players | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Major Players | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Major Players | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Major Players | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
