At a Glance
- Tasks: Lead and guide teams in Social and Programmatic activation for localised campaigns.
- Company: Globally recognised consumer brand with a fast-paced, innovative culture.
- Benefits: Competitive salary up to £85,000, hybrid work model, and career growth opportunities.
- Other info: Work with a dynamic team across global operations and local markets.
- Why this job: Join a high-impact role at a leading brand transforming its market strategy.
- Qualifications: 8-10 years in digital media activation with strong leadership skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid)
Contract: 12-Month Fixed Term Contract (Maternity Cover)
Salary: Up to £85,000
Urgency: Urgent senior hire - client is looking to move quickly
About the Role
An urgent opportunity has arisen for a Senior Activation Lead to join the EMEA activation team of a globally recognised, fast-paced consumer brand. The business is shifting from a global-strategy approach to increasingly localised, market-specific campaigns, and this role sits at the heart of that transformation. This is a senior, hands-on leadership position spanning both Social and Programmatic, working closely with onshore and offshore teams (including a global operations hub in Delhi) to translate local market briefs into world-class activation plans.
Key Responsibilities
- Provide leadership and guidance to onshore and offshore activation teams across Social and Programmatic
- Translate local market briefs into actionable activation plans and presentations
- Oversee and support account directors acting as primary contacts for local markets
- Partner closely with senior stakeholders, including a London-based EMEA client lead
- Lead a team of circa 20 direct and indirect reports
What We're Looking For
- 8–10 years' experience in digital media activation
- Strong hands-on expertise in either Social or Programmatic, with solid working knowledge of the other
- Confident, current platform expertise across DV360, Amazon DSP, Google Ads, YouTube, Meta and TikTok
- A clear understanding of how third-party data informs activation strategy, and how social and programmatic channels work together within the wider digital ecosystem
- Proven people leadership experience managing onshore and offshore teams
- Strong gravitas and stakeholder management skills
Why Apply
This is a fantastic opportunity for a platform-savvy activation leader to step into a high-profile, high-impact role with one of the best-known brands in its category, at a business investing heavily in localised market strategy.
Senior Activation Lead (Social & Programmatic) employer: Major Players | B Corp™
Join one of London's most extraordinary live entertainment experiences, where creativity and passion thrive in a vibrant work culture. As a Content Producer, you'll enjoy competitive benefits including a salary of £40–45,000, a bonus scheme, and complimentary show tickets, all while working in a dynamic environment that fosters employee growth and collaboration. With flexible hours and the opportunity to engage with audiences at a world-class venue, this role offers a unique chance to make a meaningful impact in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Activation Lead (Social & Programmatic)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Activation Lead (Social & Programmatic)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Major Players | B Corp™ from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Major Players | B Corp™ specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Major Players | B Corp™, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Major Players | B Corp™ you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Major Players | B Corp™ that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Major Players | B Corp™, so think on your feet and don't hesitate to showcase your creativity!
