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For Companies At a Glance
- Tasks: Drive customer retention and optimise lifetime value in a fast-growing subscription brand.
- Company: Join a high-growth consumer subscription brand in West London with a dynamic culture.
- Benefits: Enjoy 25+ days holiday, wellness leave, health cover, and a learning budget.
- Why this job: Take ownership of key commercial strategies and influence the company's growth trajectory.
- Qualifications: Experience in LTV, retention, and monetisation within D2C or subscription businesses.
- Other info: High-visibility role with clear progression potential and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
This is a rare opportunity to step into a senior, high-impact commercial role within a fast-growing consumer subscription business at a critical scaling stage. The business has grown rapidly over recent years and is now investing in more senior commercial leadership to unlock the next phase of growth. Customer Lifetime Value is a core strategic priority - and this role owns it end-to-end. They’re looking for a Commercial Lead to take full accountability for retention, monetisation and LTV optimisation. This is a standalone, individual contributor role with real visibility, influence and long-term progression potential.
Key Responsibilities
- Own and drive Customer Lifetime Value across the business
- Develop and execute retention and reactivation strategies to reduce churn and increase long-term value
- Build and own LTV frameworks, reporting and modelling to inform commercial decision-making
- Partner closely with digital product and data teams to shape features and journeys that drive retention and monetisation
- Lead segmentation and personalisation initiatives across CRM, product and lifecycle journeys
- Identify and deliver commercial experiments across pricing, onboarding, discounts, gifting and rewards
- Present clear insights, recommendations and roadmaps to senior leadership
Skills & Experience Required
- Proven experience owning LTV, retention or monetisation end-to-end within a D2C or subscription business
- Strong commercial and analytical capability, including cohort analysis and financial modelling
- Experience defining strategy and building roadmaps, not just executing someone else’s plan
- Confident running experiments, interpreting results and scaling what works
- Excellent stakeholder management and communication skills, with the ability to simplify complex ideas
- Experience using BI tools such as Looker (or similar)
- Strong understanding of churn, ARPU, payback periods and cohort performance
Why Apply?
- Own one of the most important commercial growth levers in the business
- High-visibility role with direct access to senior commercial leadership
- Clear long-term progression potential as the business scales
- 25+ days holiday, wellness leave, health & dental cover, pension, parental leave, L&D budget, staff discounts
Retention & LTV Lead employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention & LTV Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals.
✨Tip Number 2
Prepare for interviews by practising common questions and tailoring your answers to highlight your experience with retention and LTV. Show them you know your stuff and can drive results!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Research companies that align with your values and reach out directly. You never know when an opportunity might pop up.
✨Tip Number 4
Apply through our website for the best chance of getting noticed. We love seeing candidates who take the initiative and show genuine interest in joining our team!
We think you need these skills to ace Retention & LTV Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Retention & LTV Lead. Highlight your experience with customer lifetime value, retention strategies, and any relevant D2C or subscription business experience. We want to see how you can own this role!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about retention and monetisation. Share specific examples of how you've driven results in previous roles. Let us know why you're the perfect fit for our team!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, be sure to mention any experience with cohort analysis, financial modelling, or using BI tools like Looker. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at Major Players | B Corp™
✨Know Your Numbers
Make sure you’re well-versed in key metrics like Customer Lifetime Value, churn rates, and ARPU. Being able to discuss these figures confidently will show that you understand the commercial landscape and can drive results.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles that have successfully improved retention or monetisation. Use concrete examples to illustrate your ability to not just execute plans but also define and build them.
✨Engage with Stakeholders
Think about how you’ve collaborated with different teams in the past. Be ready to share examples of how you’ve simplified complex ideas for stakeholders and driven alignment across departments, especially with digital product and data teams.
✨Experimentation Mindset
Be prepared to talk about experiments you’ve run in the past—what worked, what didn’t, and how you scaled successful initiatives. This role is all about optimisation, so demonstrating a data-driven approach will be key.
