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- Tasks: Lead paid social content strategy and create engaging ad creatives.
- Company: Join a fast-growing DTC start-up in the vibrant art space.
- Benefits: Enjoy hybrid working with 3 days in the office and competitive pay.
- Why this job: Be part of a dynamic team driving sales through innovative social media strategies.
- Qualifications: 2+ years in creative roles, strong Meta and TikTok knowledge required.
- Other info: Confidential chats available for career advice; Major Players champions diversity and inclusion.
Freelance Paid Social Strategist
Start: ASAP
Contract: 2-week sprints initially, with intent to extend
Day Rate: £300–£350/day
Location: London Hybrid (3 days in office)
A fast-growing DTC start-up in the art space is looking for a commercially focused Creative Strategist to lead paid social content efforts. This is a short-term freelance role for someone with strong experience in Meta and TikTok Ads, creative ideation, and content that drives sales.
Key Responsibilities:
- Own and execute a high-performing paid content strategy
- Lead ideation and direction of scroll-stopping ad creatives
- Collaborate with internal teams to refine based on performance
- Run creative sprints, test, and iterate quickly
- Benchmark against market trends and analyse top-performing content
Skills & Experience:
- 2+ years in creative/performance roles (agency or DTC brand)
- Strong understanding of what performs on Meta & TikTok
- Commercial thinker with a performance-first mindset
- Confident creating and optimizing ad concepts
- Basic editing skills (Cap Cut, Premiere, Figma)
- Scrappy, fast, and research-driven approach
Location & Workplace Policy:
Hybrid working policy, 3 days in the office
If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk or connect via LinkedIn: Ellen O’Mahony
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
Paid Social Strategist employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Strategist
✨Tip Number 1
Familiarise yourself with the latest trends and best practices in paid social advertising, especially on Meta and TikTok. This will not only help you understand what works but also allow you to speak confidently about your strategies during discussions.
✨Tip Number 2
Showcase your creative ideation skills by preparing a few mock ad concepts or campaigns that align with the art space. This proactive approach can demonstrate your understanding of the brand and your ability to generate scroll-stopping content.
✨Tip Number 3
Network with professionals in the DTC and creative strategy fields. Engaging with others in the industry can provide insights into the role and may even lead to referrals or recommendations that could strengthen your application.
✨Tip Number 4
Prepare to discuss your past performance metrics and how you've optimised campaigns based on data. Being able to articulate your results and the impact of your strategies will show that you're a commercially focused thinker.
We think you need these skills to ace Paid Social Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Meta and TikTok Ads, as well as any relevant creative or performance roles. Use specific examples that demonstrate your success in driving sales through paid social content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the art space and how your skills align with the company's goals. Mention your commercial thinking and performance-first mindset, and provide examples of successful campaigns you've led.
Showcase Your Creative Skills: If possible, include a portfolio or links to previous ad creatives you've developed. Highlight your basic editing skills and any tools you are proficient in, such as Cap Cut, Premiere, or Figma.
Follow Up: After submitting your application, consider sending a brief follow-up email to express your continued interest in the role. This can help keep you on their radar and show your enthusiasm for the position.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Creative Strategy Skills
Prepare to discuss your previous experiences in developing paid social strategies, particularly on Meta and TikTok. Bring examples of successful campaigns you've led, focusing on how your creative ideation drove sales.
✨Demonstrate Your Performance-First Mindset
Be ready to explain how you analyse performance metrics and adjust strategies accordingly. Highlight your ability to benchmark against market trends and iterate quickly based on data.
✨Familiarise Yourself with the Company’s Brand
Research the start-up's brand identity and values in the art space. Understanding their target audience and current marketing efforts will help you tailor your responses and show genuine interest.
✨Prepare for Collaborative Discussions
Since the role involves collaboration with internal teams, think about how you can effectively communicate your ideas and incorporate feedback. Be prepared to discuss how you’ve successfully worked in team settings in the past.